The Art of SEO Content Writing

SEO copywriting helps your client find you to buy from you

What I love about writing content for SEO (and marketing purposes) is the challenge in balancing the art and the science of the process. You see, there are best practices and proven strategies for writing SEO content (as you’re pretty much writing the content for search engine bots) and those can be easily repeated. But … Read more

Branding vs Marketing Copywriting vs SEO Copywriting

Web Design-Branding vs Marketing vs SEO copywriting

There are three main elements that come in to play when designing a website: 1) branding, to create the look and feel of your visitor’s web experience, 2) marketing content, to speak directly to your customer and help them understand that you can help them reach their goal/solve their challenges and 3) SEO content, so … Read more

SEO & Websites – How Important Is Your Website vs. Your SEO Activities

SEO & Websites - Google analytics

I’ve had quite a few client questions come up lately around SEO (Search Engine Optimization), and their website. Should I work on my SEO first? Or should I redesign my website? My website was recently rebuilt but is no longer showing up, why is that? We’ve just launched our new website, now what? All of … Read more

Hiring a Website Designer & SEO Expert vs Doing It Yourself (& Where to Save Money)

Alyssa Williamson, Designflair Marketing Consultation

The challenge for many business owners is determining where you will receive the maximum ROI for the dollars that you spend. The question is, when should you be hiring a website designer (or marketing expert or SEO expert), and when should you try doing it yourself? The question comes down to…what’s your time worth? Where … Read more

What You Need for Effective Website Design

Autzen stadium, local Eugene website designer

As a business owner, you know you need a website. But what does a website mean to you? Although it is a vital tool for marketing your business, there are many ways that it can be implemented and that is why it is so important to know what you want your website to do, and … Read more

Website Development & SEO Increases Business by 30%

Clutch Designflair Review

My favorite part about working with clients is when I get to hear about the results they are seeing in their business. Last winter (2019/2020) Century Forest Management, a logging and timberland management company based in Alpine, Oregon, hired me to fine tune their logo, design and build their website, and source promotional materials for … Read more

You’re Winning at SEO, Now What?

Winning at SEO: The Marketing Process

This morning I was looking through my SEO reports and discovered that I am actually #1 for several highly sought after keywords. This is what I consider “winning at SEO”.  But what does it mean for your business? Better SEO rankings means increased traffic to your website (depending on the amount of searches that keyword … Read more

3 Steps To Better Website Marketing

There are two ways to improve your marketing on your website and both are extremely important for growing your business through increased clients and sales. 1) Review how you use your website to attract clients (to get leads) 2) Review how you actually market your website (to get traffic) You may be wondering why I … Read more