Branding vs Marketing Copywriting vs SEO Copywriting

Web Design-Branding vs Marketing vs SEO copywriting

There are three main elements that come in to play when designing a website: 1) branding, to create the look and feel of your visitor’s web experience, 2) marketing content, to speak directly to your customer and help them understand that you can help them reach their goal/solve their challenges and 3) SEO content, so … Read more

SEO & Websites – How Important Is Your Website vs. Your SEO Activities

SEO & Websites - Google analytics

I’ve had quite a few client questions come up lately around SEO (Search Engine Optimization), and their website. Should I work on my SEO first? Or should I redesign my website? My website was recently rebuilt but is no longer showing up, why is that? We’ve just launched our new website, now what? All of … Read more

3 Steps To Better Website Marketing

There are two ways to improve your marketing on your website and both are extremely important for growing your business through increased clients and sales. 1) Review how you use your website to attract clients (to get leads) 2) Review how you actually market your website (to get traffic) You may be wondering why I … Read more

SEO v.s. Inbound Marketing

Search engine optimization! Inbound marketing! These are some of the latest buzzwords that you will hear from marketers, other business owners and even spammers warning you of impending doom if you don’t hire their services! (Don’t get us started on some of the scare tactics that spammers use…) Search engine optimization and inbound marketing are … Read more

What is SEO Content Writing?

Remember the days of going to the library? Maybe growing up you were fascinated with a certain topic and wanted to find books to learn more. Or recall your college days, all those awful research papers where you had to find authoritative sources. For a research paper you need a book with quality content – … Read more