Have you considered your sales process from the customer angle? I’m sure you have, but have you really thought through the emotions they are going through as they search for your product/service? What about how they feel when they actually make the purchase? The trepidation (or hope) as they first discover you, the excitement as … Continue reading Website Automation – Creating a Successful Client Acquisition Process with Less Work
For many of my clients, the effort of on-going marketing actually pulls them away from their core competency and their main income producing activity – their business. Yet as savvy business owners, they know that marketing must be an integral part of growing their business. It’s a struggle that many business owners have and ask: … Continue reading Why is marketing so hard?
As the owner of a small business, I try not to get political on my blog. At the same, time as a human, a business owner, a woman, a white woman, I must take stand as well. I grew up in a relatively diverse population in CA, but still very ‘white’ (I hate that word, … Continue reading Black Lives Matter, The Message, The Movement and the Brand
As a good business owner, you know that you (or someone) should be marketing your business every day. That sounds great in theory, but it can certainly lead to a marketing burnout where you just run out of ideas or feel like you are only repeating yourself. Below are some common problems, and solutions on … Continue reading Marketing Burnout – How to Get Your Inspiration & Creativity Back To Inspire Your Clients
Have you ever felt so overwhelmed by the breadth of your dream that you couldn’t actually take the first step forward? Recently, I helped a client whom I’d met at a masterminding session. She was talking about the breadth and depth of the background content she’d created for a curriculum, but was so overwhelmed by … Continue reading Creating a Marketing Funnel in 2 Months [Client Story]
You may have noticed that many of my blogs have been directed towards marketing topics, although in the end what I create are designs: websites, logos, brochures, business cards, etc. Marketing is the Foundation of EFFECTIVE Design This is because marketing is the foundation of any good design. To create an effective design, I need … Continue reading What Does Marketing Have To Do With Graphic Design And Website Design?
Have you ever sat down to work on your marketing and then realized you didn’t know what to say or how to reach your clients? Marketing can sometimes feel like you are saying the same thing over and over again. This works if you are saying it effectively and drawing in your ideal clients, but … Continue reading The Marketing Matrix, A Tool to Simplify Your Marketing Process
I recently started working with my ideal client – she is amazing!! She is an established business owner who knows her market and knows her goals in business…however, she was feeling overwhelmed in setting up her marketing to create her new program. She thought she needed 9 months to get it implemented and even that … Continue reading Setting Up A Marketing System – How to Close a Sale With Ease
It’s devastating – your business has been forced to shut its doors as a non-essential service and what can you do now? I’ve compiled a list of some marketing ideas that may work for your business. These are all general ideas and work best when modified to suit your unique situation, clients, and options. I’m … Continue reading How to Create an Income When Your Business Has Been Forced to Close (Due to Coronavirus)
With social distancing practices, almost all businesses have been affected in some way. With repercussions ranging between a full business shut-down, to working remotely from home or to changing their way of delivering their product or service, no one has escaped unscathed. So, what can you do to keep your business growing when there is … Continue reading How to Grow Your Business and Get More Clients During COVID-19 & Social Distancing