The Art of SEO Content Writing

SEO copywriting helps your client find you to buy from you

What I love about writing content for SEO (and marketing purposes) is the challenge in balancing the art and the science of the process. You see, there are best practices and proven strategies for writing SEO content (as you’re pretty much writing the content for search engine bots) and those can be easily repeated. But … Read more

Branding vs Marketing Copywriting vs SEO Copywriting

Web Design-Branding vs Marketing vs SEO copywriting

There are three main elements that come in to play when designing a website: 1) branding, to create the look and feel of your visitor’s web experience, 2) marketing content, to speak directly to your customer and help them understand that you can help them reach their goal/solve their challenges and 3) SEO content, so … Read more

Creating Conversations with Your Clients Through Marketing and Branding

creating conversations with your clients through branding and marketing

My philosophy is that the whole purpose of marketing and branding is to create conversations and relationships with your potential clients, and current clients. Your brand is the personality that your business or company has, and how the world views it. As a service provider, or solopreneur, your brand may also even be an extension … Read more

The Process of a Logo Design for Clients [Personal Chef case study]

Personal Chef Logo development

The thing about design is that I never have a final vision in mind when I start creating a logo for a client. I have ideas and thoughts about what I want to create, but my logo design process involves input from my client, their ideal client (and market research), my marketing insight and design … Read more

How Your Mindset as a Business Owner Affects Your Marketing & Business Success

Earn More Money - Mindset & Marketing Help Overcome Business Blocks

My philosophy for business is that I empower business owners to create their dream lives – this is both through helping your business marketing, but also strengthening you as a business owner to build the company that you envision. I am in business to help grow beauty and positivity in the world, through designs, ethical … Read more

SEO & Websites – How Important Is Your Website vs. Your SEO Activities

SEO & Websites - Google analytics

I’ve had quite a few client questions come up lately around SEO (Search Engine Optimization), and their website. Should I work on my SEO first? Or should I redesign my website? My website was recently rebuilt but is no longer showing up, why is that? We’ve just launched our new website, now what? All of … Read more

Hiring a Website Designer & SEO Expert vs Doing It Yourself (& Where to Save Money)

Alyssa Williamson, Designflair Marketing Consultation

The challenge for many business owners is determining where you will receive the maximum ROI for the dollars that you spend. The question is, when should you be hiring a website designer (or marketing expert or SEO expert), and when should you try doing it yourself? The question comes down to…what’s your time worth? Where … Read more

What You Need for Effective Website Design

Autzen stadium, local Eugene website designer

As a business owner, you know you need a website. But what does a website mean to you? Although it is a vital tool for marketing your business, there are many ways that it can be implemented and that is why it is so important to know what you want your website to do, and … Read more

Website Development & SEO Increases Business by 30%

Clutch Designflair Review

My favorite part about working with clients is when I get to hear about the results they are seeing in their business. Last winter (2019/2020) Century Forest Management, a logging and timberland management company based in Alpine, Oregon, hired me to fine tune their logo, design and build their website, and source promotional materials for … Read more