As we spend more and more time on the web, the importance of great website design becomes apparent. Website design is particularly crucial for businesses and companies who need a site to communicate to their customers. We’re going to discuss what elements make for beautiful and functional website design and look to modern and innovative … Continue reading 3 Crucial Characteristics of Stunning Web Design
Just as in the world of fashion, design trends fluctuate. Certain styles or elements in design are favored throughout time but different unique elements come and go. Some popular trends from 2014 included Geo Wire Logos, Motion Logos, and Transparent Layered Logos. 2014 Trend Examples (photos from Wild Design, Cool Home Pages, and The Next Web) … Continue reading Logo Design Trends of 2015
“Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.” – Dieter Rams, legendary German designer Logos are everywhere, all day long, whether or not you realize it. There are logos on the sides of trucks, passing us on the freeway; the lunch you had today likely came from … Continue reading The Power of A Logo
http://designflairstudio.com/blog/wp-content/uploads/2015/02/Screen-Shot-2015-02-06-at-2.12.14-PM.png “Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.” – Dieter Rams, legendary German designer
In our blog, Why is Rebranding Important?, we defined branding and showed our own rebranding process at Designflair’s. Now we’ll take a look at why branding is crucial to your business’ success and how to create a consistent message. A brand is the associations that a person will make with your company, product or service. … Continue reading Branding for Your Business: Messaging and Social Media
A rebrand is the process of refreshing your business identity to better represent your company. Your business is a changing and evolving thing and over time you may discover that your logo and branding no longer represent your initial goals or else you have grown beyond your current brand message. What is Branding? A brand … Continue reading What is a Rebrand? Why Does My Business Need One?
One of the first stages for any project is the initial research of style, color, mood and tone that I am trying to create, in addition to research into the company/product/service itself. This is creative research and it is a vital part of any graphic design project which helps me get to know your business better and … Continue reading Creative Research and Mood Boards for More Effective Designs
Before approaching a graphic or web designer to start your next project, take a moment to consider your company, your product and what you want to achieve with this project, whether it is a logo design, a new website, a product flyer or a new corporate redesign. When starting a project, your designer should ask … Continue reading Questions to Consider Before You Hire a Designer