Category: inbound marketing

What Makes an Effective Call to Action: Converting Viewers Into Customers

A Call to Action (CTA) is an image, text, or button that you position throughout your blog, newsletter, or other piece of content on your website. Their goal is to attract clicks by showing your viewers an irresistible offer or idea. The best Calls to Action are short and sweet, like a tagline, but they … Continue reading What Makes an Effective Call to Action: Converting Viewers Into Customers

Overcoming Content Overload and Blogging To Get the Right Leads

As we’ve explained previously, blogging is an important element to both search engine optimization and Inbound Marketing. However, most businesses now understand the value of creating content and we are reaching a point of content overload. If EVERYONE is writing blogs, what do you need to do to stand out from the competition?