Last month, we went over what keywords are and how they affect your website’s Search Engine Optimization. We saw that when you want your website to appear in search results, you need a cohesive keyword strategy that informs your website’s content. Once you have figured out an initial keyword list, it’s time to start using … Continue reading Search Engine Optimization Basics: How to Use Title Tags & Meta Descriptions
If you’re new to online marketing and you’re trying to learn more about how to drive website traffic, you will hear the terms SEO and Keywords often. So, let’s take a minute to unpack what these terms really mean and how you can start using them to inform your website content. Since the online marketing … Continue reading What are SEO Keywords & How do they Influence Web Traffic?
As we have been working with local automotive businesses in the TriValley, and taking a look at the market, we’re noticing that many small business owners are missing out on a competitive edge by not having up-to-date web marketing.
As we’ve explained previously, blogging is an important element to both search engine optimization and Inbound Marketing. However, most businesses now understand the value of creating content and we are reaching a point of content overload. If EVERYONE is writing blogs, what do you need to do to stand out from the competition?
1. Weak website experience Having a website helps your business get found online, but not creating an engaging website can really hurt your business. It would be the same as going to a computer store except there are no employees around to help you find, or educate you on, their products.
Generating quality leads is a part of life when running a business, but whether you are laboriously creating leads manually, or using an independent & repeatable systemized process, you can make a choice on what you do in your business. Turning your website into a lead generating machine is one of the many benefits of creating … Continue reading 11 Blog Ideas To Get New Leads From Your Website
Does web design impact your search engine optimization? Absolutely. SEO has everything to do with your content, and the design of your site either benefits your website’s ranking or makes it harder to find. On-page SEO is one aspect of ensuring that your website shows up in search engines. We’re here to share what website … Continue reading How Web Design Impacts Your SEO
Did you know this year is the year of video marketing? If you’re active on social media, then this is no shock to you and probably isn’t a surprising insight. Videos are all the rage, and reports are finding that businesses are reaping the benefits of using video marketing. As mentioned from Hubspot’s blog post … Continue reading The Perks of Video Marketing 2015
Search engine optimization! Inbound marketing! These are some of the latest buzzwords that you will hear from marketers, other business owners and even spammers warning you of impending doom if you don’t hire their services! (Don’t get us started on some of the scare tactics that spammers use…) Search engine optimization and inbound marketing are … Continue reading SEO v.s. Inbound Marketing
Remember the days of going to the library? Maybe growing up you were fascinated with a certain topic and wanted to find books to learn more. Or recall your college days, all those awful research papers where you had to find authoritative sources. For a research paper you need a book with quality content – … Continue reading What is SEO Content Writing?