There are many ways in which Facebook can benefit your business. Once you have a Facebook page for your business established, you can use it as a strategic marketing tool to increase your interaction with your customers. The best part about using Facebook is that it is an easy and effective way to get your company out there.
In order to effectively market through Facebook, your audience needs to be established. We tend to assume that the number of “Likes’ your page has is the most important factor, but in actuality the best way to build your audience is by engaging. According to an article from Forbes about consumers and social media, “62% of millennials say that if a brand engages with them on social networks, they are more likely to become a loyal customer.” Comment on posts of friends of friends, reply to comments on your own posts and be sure to like friend’s content. This is a major means of establishing clientele and keeping them interested in your business.
Invite people to like your page, and include a link to your Facebook page on other social media platforms. Need help installing a Facebook plug-in to your site or blog? We can incorporate a Facebook plug-in to your website – contact us today! Establishing connections between all digital platforms is essential for social media marketing.
The reason Facebook is so beneficial for marketing is because you can direct ads and boost your posts to specific groups of people. You can select from the following categories:
Determining your target audience is crucial in any marketing strategy, ensuring your ad or promotion gets to who you want it to. Facebook allows you to reach the group of people you know will be interested. You are also able to exclude or eliminate certain groups by using this feature. For example, excluding certain cities under ‘location’ can allow you to eliminate people you already targeted or are not concerned about reaching.
It’s also important to have a landing page for your audience to go to if you are running a Facebook promotion. Make sure to direct customers to the information they need, whether it be to your website, blog, or a contact form.
This success story of the multimedia company Little Passports is a great example of how to use Facebook to successfully market a business.
By taking advantage of Facebook’s tools, they were able to increase their brand awareness and cultivate online sales.
Excited about what Facebook marketing can do for you? We are, too! Contact us today for expert advice and information on our marketing services.