Who doesn’t want more customers? What if we told you that there is a proven method to get your ideal clients to not only find you, but to seek you out and beg you to work with them? Does that sound too good to be true? It’s not! When you implement the right systems. Granted, this is not a quick fix cure-all. (It takes time and work to build up a system; how often has anything free or easy actually produced lasting, quality results?) However, once you have it running, you can just watch the momentum build-up!
Step 1 to that process is learning how to create an ideal client profile.
What is a client profile? A client profile is also known as a customer profile or buyer persona. It’s a hypothetical mock-up of the client or customer that you want to draw into your business.
Establishing an ideal client profile will allow you to create marketing content that is worth your investment of time and money. It will help you in many practical ways, such as target your sales. Once you create this client profile, you can then focus your efforts and messaging to generate content that will bring you new (ideal!) clients! Download our instructional guide to developing your ideal client persona.
Sound good? Check out our 5 simple steps below to get your ideal client profile going!
Since you haven’t worked with these clients, you will need to do more research to fill out your profiles.
This is the final piece of your ideal client profile! In this last step, discuss with your marketing and sales teams about the issues that your ideal clients seem to face. You’re almost done with creating your ideal client profile!
Here are some questions that you can use:
Once you have identified the problems your ideal clients face, you now have a complete ideal client profile! This inbound marketing tool is a great way to figure out how to get new clients!
Include your whole team in this process; any employee that is involved with sales or marketing will have valuable input and should be educated on how to create an ideal client profile.
Continually refer back to your ideal client profile. Remember, the whole point of this is to use your ideal client profile as an inbound marketing tool! Writing a blog post? Refer to this profile as a way to start generating blog topics.
Check out these “5 Big Mistakes to Avoid When Creating an Ideal Client Profile” from Hubspot. This article is very helpful and can give you pointers on what not to do when you are creating your ideal client profile.
Start with one complete profile. You should have a list of a few ideal clients by now, but start by focusing on one. Choose one ideal client, do your research and then fill out the profile in depth and then create a marketing campaign based on that ideal client. Once you have created an ideal client profile, you will then be able to create content that will actually get found online because it will reach your target market.