Recently, I finished the initial work for EcoScape Landcare. This included business cards, brochures and a small website to get their name out there. They have years of experience in the landcare industry but are only just starting this company on their own now. They wanted to convey this experience while also creating a more … Continue reading EcoScape Landcare – An Antioch-Based Landcare Company
I seem to be doing a lot of these Fail blogs, but I actually find them very useful to know what not to do as well as what you should be doing. I may be a kinesthetic learner, who likes to learn through hands-on experience, but I also learn from otherâ€™s experiences â€“ their successes … Continue reading Marketing Customer Call Fail
What is a QR code? A QR code is a type of barcode that stores small pieces of information, which a smart phone can scan to receive data from. This requires a special app, but once it is installed all you need to do is snap an image of the QR code while in the … Continue reading What is a QR Code? How Can It Help Me Find My Customers?
Local search is the way to go for several reasons You have a smaller number of competitors and can get more “bang for your buck” in advertising You are more relevant – if your clients have included a geographic area in their search, they are further in the research and buying process You use more … Continue reading Improving Small Business Online Presence with Local Directory Listings
When you are marketing your business, the first thing you must consider is “Why should my client/customer buy from me instead of my competitors?” The answer to this question is your point of difference or Unique Selling Proposition (USP). Also referred to as a Unique Selling Point or Unique Selling Position. As I mentioned … Continue reading What Is A Unique Selling Proposition/Position/Point?
Who is your target market? What are their demographics and psychographics? Why do they want your product? All of these were such easy questions for me to ask (though extremely vital for any project), until the day I had to answer them myself…. That day was nearly 5 months ago now! Well this week is … Continue reading How To Determine Your Target Market for Small to Medium Businesses
The definition of marketing is the activity for creating, communicating, delivering and exchanging offerings that benefit the organization, it’s stakeholders and society at large (Kerin, Hartley & Rudius. “Marketing, The Core”). Essentially this means that marketing is about creating products that are good for consumers and society at large. It is discovering the needs of … Continue reading What is Marketing? Why is it Important?
Do you realize how much customer service affects your reputation and brand? When a consumer purchases a product, and everything goes as expected, their view of the product brand is hardly influenced. If that same consumer purchases a product and then discovers an issue or defect with that product, their view of the product decreases … Continue reading Customer Service Makes The Difference in Marketing Your Brand
Before approaching a graphic or web designer to start your next project, take a moment to consider your company, your product and what you want to achieve with this project, whether it is a logo design, a new website, a product flyer or a new corporate redesign. When starting a project, your designer should ask … Continue reading Questions to Consider Before You Hire a Designer