Client Relationship Building

Lately we’ve been discussing the importance of branding and unity. Branding is how others perceive your business, the associations they make with you, especially your clients. Clients are vital to your business and your relationship with them should be treated as gold. Follow up after a project is completed and client relationship building are both part of … Read more

Create an intriguing “About Us” page for your website!

Need some tips and tricks on how to create a memorable website to your customers? Take a closer look at your “About Us” page first.  Although just a page on your website, it is actually a reflection of how your company views and presents itself, and  therefore, part of branding. Use it as a tool … Read more

Building a Creative About Us Page

Remember the last time you worked on your own website? Maybe you created your own content, spending hours trying to convey your services in a way that would appeal to your customers. Or maybe you hired a copywriter to get the words just right – creating the message with an insider’s knowledge but an outsider’s point … Read more

Branding for Your Business: Messaging and Social Media

In our blog, Why is Rebranding Important?, we defined branding and showed our own rebranding process at Designflair’s. Now we’ll take a look at why branding is crucial to your business’ success and how to create a consistent message. A brand is the associations that a person will make with your company, product or service. … Read more

What is a Rebrand? Why Does My Business Need One?

A rebrand is the process of refreshing your business identity to better represent your company. Your business is a changing and evolving thing and over time you may discover that your logo and branding no longer represent your initial goals or else you have grown beyond your current brand message. What is Branding? A brand … Read more

How to Create a Customer For Life: Marketing Lessons

I just received a package in the mail today – my first order with this company – and with one simple gesture, they created a customer for life! Their marketing strategy is brilliant and as a marketing person it makes me happy. As a designer, I’m fulfilling a personal obligation to create personalized artwork as … Read more

Social Media Comparison for Small Business Owners [Infographic]

Many small business owners feel overwhelmed at the thought of even starting their own social media profiles and activities and do not even know where to begin. This is completely understandable; technology is constantly changing  and trends fly by. However, social media is here to stay and it should be a major part of your online … Read more

10 Steps to A Killer Blog – SEO Tactics and more

No matter how much marketers say otherwise, an attractive design is a significant influence to bounce rate and what visitors think of your site (yes, I had to emphasize this). Design is about making information more legible, and attractiveness is one factor that affects usability. Most of the following steps came from SEO Moz’s list … Read more

Client Project: Dr. M. Riad El Ghonemy Website

I’ve been building and coding websites for over half my life now (wow! I can’t believe I can say that but I really did begin at 12 when I first taught myself HTML code) and last year I realized I needed to expand my repertoire of web design options. Last fall I joined a Meetup … Read more

Client Work: Leading Renovations Flash Banners

On several ocassions, I have worked with ReachLocal in San Jose. ReachLocal is postitioning itself as a leader in local search through Search Engine Marketing (SEM), such a PPC ads, and Search Engine Optimization (SEO). Here is an explanation of what they do: ReachLocal services. I have worked with ReachLocal on several ocassions to build … Read more