What Is A Unique Selling Proposition/Position/Point?

  When you are marketing your business, the first thing you must consider is “Why should my client/customer buy from me instead of my competitors?” The answer to this question is your point of difference or Unique Selling Proposition (USP). Also referred to as a Unique Selling Point or Unique Selling Position. As I mentioned … Read more

How To Determine Your Target Market for Small to Medium Businesses

Who is your target market? What are their demographics and psychographics? Why do they want your product? All of these were such easy questions for me to ask (though extremely vital for any project), until the day I had to answer them myself…. That day was nearly 5 months ago now! Well this week is … Read more

What is Marketing? Why is it Important?

The definition of marketing is the activity for creating, communicating, delivering and exchanging offerings that benefit the organization, it’s stakeholders and society at large (Kerin, Hartley & Rudius. “Marketing, The Core”). Essentially this means that marketing is about creating products that are good for consumers and society at large. It is discovering the needs of … Read more

Customer Service Makes The Difference in Marketing Your Brand

Do you realize how much customer service affects your reputation and brand? When a consumer purchases a product, and everything goes as expected, their view of the product brand is hardly influenced. If that same consumer purchases a product and then discovers an issue or defect with that product, their view of the product decreases … Read more

Questions to Consider Before You Hire a Designer

Before approaching a graphic or web designer to start your next project, take a moment to consider your company, your product and what you want to achieve with this project, whether it is a logo design, a new website, a product flyer or a new corporate redesign. When starting a project, your designer should ask … Read more