WordPress vs Wix, Which Website Platform Should I Use?

The power of technology is that websites are much more accessible to business owners than they have been in the past. Previously, it required understanding HTML, CSS, JavaScript, PHP, etc. to build even the most basic website, let alone something creative, or more robust. However, with WYSWYG (“what you see is what you get”) platforms … Read more

How to Make Your Website Work for You

As a business owner, you know that having a website is vital to your business. But why? What does it do? The Website Challenge Of course, you know that it is the equivalent of hanging your sign on your storefront, but in the digital world. The challenge is, rather than competing with 20 other businesses … Read more

Website Automation – Creating a Successful Client Acquisition Process with Less Work

Have you considered your sales process from the customer angle? I’m sure you have, but have you really thought through the emotions they are going through as they search for your product/service? What about how they feel when they actually make the purchase? The trepidation (or hope) as they first discover you, the excitement as … Read more

Why is marketing so hard?

For many of my clients, the effort of on-going marketing actually pulls them away from their core competency and their main income producing activity – their business. Yet as savvy business owners, they know that marketing must be an integral part of growing their business. It’s a struggle that many business owners have and ask: … Read more

Marketing Burnout – How to Get Your Inspiration & Creativity Back To Inspire Your Clients

As a good business owner, you know that you (or someone) should be marketing your business every day. That sounds great in theory, but it can certainly lead to a marketing burnout where you just run out of ideas or feel like you are only repeating yourself. Below are some common problems, and solutions on … Read more

Creating a Marketing Funnel in 2 Months [Client Story]

Have you ever felt so overwhelmed by the breadth of your dream that you couldn’t actually take the first step forward? Recently, I helped a client whom I’d met at a masterminding session. She was talking about the breadth and depth of the background content she’d created for a curriculum, but was so overwhelmed by … Read more

What Does Marketing Have To Do With Graphic Design And Website Design?

You may have noticed that many of my blogs have been directed towards marketing topics, although in the end what I create are designs: websites, logos, brochures, business cards, etc. Marketing is the Foundation of EFFECTIVE Design This is because marketing is the foundation of any good design. To create an effective design, I need … Read more

The Marketing Matrix, A Tool to Simplify Your Marketing Process

Have you ever sat down to work on your marketing and then realized you didn’t know what to say or how to reach your clients? Marketing can sometimes feel like you are saying the same thing over and over again. This works if you are saying it effectively and drawing in your ideal clients, but … Read more

Setting Up A Marketing System – How to Close a Sale With Ease

I recently started working with my ideal client – she is amazing!! She is an established business owner who knows her market and knows her goals in business…however, she was feeling overwhelmed in setting up her marketing to create her new program. She thought she needed 9 months to get it implemented and even that … Read more