Last month, we went over what keywords are and how they affect your website’s Search Engine Optimization. We saw that when you want your website to appear in search results, you need a cohesive keyword strategy that informs your website’s content. Once you have figured out an initial keyword list, it’s time to start using those keywords effectively on your website.
Let’s start with HTML Title and Meta Description tags. They are crucial for any website’s search visibility…
When you have a web browser open, you can often see a short line of text at the top of the tab or browser window. (This page should say “Search Engine Optimization Basics: How to Use Title Tags & Meta Descriptions.”) The text you can see is what is in a website’s Title tag. Simply put, a Title tag is a line of HTML intended to show users and search engines what a specific page on your website is all about.
You can find the Title tag for each of your web pages in most web editing programs. If your web editor has you enter any kind of title for each page or post, that’s what you’re looking for. However, if you need to modify Title tags directly in HTML, you will have to find the tag yourself. It will always be in the Head section of the HTML, and should look something like this:
<title>Your Web Page Title</title>
Once you have access to your Title tags, you can start modifying them for SEO…
With a simple SEO keyword list, you can easily update your Title tags so they are helping your website’s search visibility. Here are some key ideas that will make sure the keywords in your Title tags are set up for success:
Meta Descriptions are a short summary of a web page’s purpose, telling visitors and search engines what to expect. The Meta Description text is what shows up in search results right under your page’s Title. That means your Meta Descriptions play a major role in convincing a user to click, and search engines weight them heavily in assessing how appealing and useful your page is.
They look like this:
<meta name=“description” content= “Your web page’s description.”>
Here are some key ideas that will help your Meta Descriptions build SEO and attract clicks:
If you want to work on your website’s Search Engine Optimization, the Designflair team is ready to help! Give us a call today.