It’s been just a little too long since we’ve talked about search engine optimization (SEO). Since it’s one of our favorite topics and involved in much of what we do here at Designflair, we figured we would should chat about it.
In February, we defined SEO and what it entails. It’s the development of traffic from search engines such as Bing, Google, and Yahoo. Authentic SEO strategies gain traffic to your website from ‘organic’ or ‘natural’ search engine results. (Still confused? We get it, it can be complicated. Check out The Beginner’s Guide to SEO from Moz for a helpful guide.) The thing about SEO is that it is an evolving landscape. Google is constantly engineering new ways to crawl websites and people are constantly searching the internet in new ways. So we’re here to tell you why search engine optimization is valuable to you in 2015.
In order to rank higher in search engines, you want shareable content. ‘Everyone’ has been told that content is king and ‘everyone’ is creating new content, (both high and low quality) so what makes you stand out? It will be your unique voice or message that sticks in people’s minds. If someone likes it, they are more likely to share it with their contact sphere as well. This is the key to being found online in the 21st century and building clientele. Establishing a site or blog with quality content will result in content that people want to share, and a major part of SEO strategies is making the experience for users of your website more enjoyable. Hiring an expert to do SEO for your site is worth it because it will benefit the content of your website overall.
Quality content as part of SEO strategies will:
Last week we explained the importance in having a strong brand identity for your business. Increasing your business site’s ranking on search engines is a major part of that. Employing SEO tactics for your website will increase your chances of being found online, allowing your brand to be discovered.
Another aspect of SEO is to format your website so that it is compatible with smartphones and tablets, which adds to your brand’s reputation. Make it easy for people to find you, whether they are searching for you from mobile or desktop.
SEO Strategies & Techniques
There are a variety of ways to approach search engine optimization. Marketers are gaining knowledge and realizing that strategies such as key-word stuffing are worthless, and that proper SEO takes a bit more time for much better results.
The goal of SEO is to gain traffic.
Every business should have a website, and if you’re paying for a website you want it to be easily found online and for people to access your information. Employing SEO will allow your website to be more effective by increasing the amount of online traffic for your business. So yes, SEO is still worth the investment in 2015.
At Designflair we take into account the ‘computer aspect’ and ‘human aspect’ of SEO. We stay on top of relevant information, such as the latest Google algorithmic updates, while creating a beneficial user experience through well-designed websites.
In order to improve your SERP ranking and increase traffic on your site, we look at the overall picture. Speak with us today to set up a meeting to discuss your business’s website.