Tag: branding

3 Ways to Reboot Your Brand: Branding Inspiration for 2016

We all know that the start of a new year in our calendars is the time for new things. While you’re thinking of new workouts to try and new clothes to buy, the new year is also a time to give your business a fresh look. Here are practical ways you can give your brand … Continue reading 3 Ways to Reboot Your Brand: Branding Inspiration for 2016

How To Find Your Brand’s Voice and Create A Compelling Message

Establishing a cohesive and clear brand identity is key to everything that your business does; it helps steer you to market effectively in a way that is true to your business. Here at Designflair, branding drives everything that we do and we’re here to help your business grow. What is your brand voice? Your brand … Continue reading How To Find Your Brand’s Voice and Create A Compelling Message

What Makes Uber’s Branding So Awesome

Branding rules everything we do! We get excited about branding because it’s very much complementary to design and marketing. Having a strong brand identity allows you to establish your business and drive your marketing strategies. Graphic design is the way you can create a cohesive brand identity and use certain marketing materials to get your … Continue reading What Makes Uber’s Branding So Awesome

The International Style & Modern Graphic Design

Helvetica… you’ve probably heard of it. Helvetica is an extremely popular and common, sans-serif typeface that arose in the late 1950’s as a move away from the ornate, and “grotesque” style of typefaces that were typically used in Germany. Helvetica was one of the typefaces that emerged out of the International Style, which is also … Continue reading The International Style & Modern Graphic Design

Popular Brands with Great Branding: Red Bull Edition

“Red Bull gives you wings.” This tagline is so well known today that if anyone simply says “Red Bull” – the tagline comes to mind. Red Bull is a thriving energy drink company and their branding has everything to do with it. The company started in the 80’s by founder Dietrich Mateschitz, an Austrian business … Continue reading Popular Brands with Great Branding: Red Bull Edition

Building Your Business with Strong Branding

Recently we mentioned the importance of ongoing marketing, as it is the means of sustaining your business. Well, we really can’t talk about marketing without bringing up branding. Your brand identity is who you are and a clear brand identity will drive the marketing of your business. Every business needs branding, no matter how small. … Continue reading Building Your Business with Strong Branding

Marketing is An Ongoing Process

How much time do you spend marketing your business? Chances are it’s not enough. Buffer reports that they spend at least 12 hours per week on social media marketing and that up to 40 hours may be appropriate. The amount of time you spend depends on the size of your business, yet the more marketing … Continue reading Marketing is An Ongoing Process

The Essentials of Business Card Design

Business cards can seem trivial in a time when everything is moving digital, yet these small cards are very significant. They’re a representative for your business, going forth from your hands to people’s pockets, desktops and (hopefully not) their trash can. The design of your business card is often the deal-breaker, determining whether people hold … Continue reading The Essentials of Business Card Design

Print & Digital Branding: Spreading the Word About Your Business Effectively

Ok, so you have your brand identity established. You are ready to show off your logo to the world. How and when do you use these branding materials? There are a variety of ways to target your niche market and showcase your business. Print Materials Business Cards Business cards are essential to connecting with others. … Continue reading Print & Digital Branding: Spreading the Word About Your Business Effectively

Why You Need Branding

It may seem that only certain companies need branding, but truly no business can be successful without it. What is branding? A brand identity is a set of associations that a person (or group of people) makes with a company, service, product, individual, or organization. Therefore, branding is using that identity to communicate your message … Continue reading Why You Need Branding