Tag: branding

Effective Direct Response Marketing Tips!

Ready to expand your business and gain clients? At Designflair, we are big advocates of the direct response marketing strategy. Read our previous blog for an overview of the direct response strategy. It’s an effective way to make your business known, engage people and get clients. The direct response strategy refers to any marketing technique … Continue reading Effective Direct Response Marketing Tips!

Direct Response Marketing Strategies & Graphic Design

Marketing, branding and design are truly inseparable. They are like the Three Musketeers, all supporting one another. As you desire to get a message out about your company or business (marketing) the cohesive design of your company is absolutely crucial. Branding is that unified front of your business, and design is what drives and delivers … Continue reading Direct Response Marketing Strategies & Graphic Design

Logo Design Trends of 2015

Just as in the world of fashion, design trends fluctuate. Certain styles or elements in design are favored throughout time but different unique elements come and go. Some popular trends from 2014 included Geo Wire Logos, Motion Logos, and Transparent Layered Logos. 2014 Trend Examples (photos from Wild Design, Cool Home Pages, and The Next Web) … Continue reading Logo Design Trends of 2015

The Power of A Logo

“Good design is making something intelligible and memorable.  Great design is making something memorable and meaningful.” – Dieter Rams, legendary German designer Logos are everywhere, all day long, whether or not you realize it. There are logos on the sides of trucks, passing us on the freeway; the lunch you had today likely came from … Continue reading The Power of A Logo

Client Relationship Building

Lately we’ve been discussing the importance of branding and unity. Branding is how others perceive your business, the associations they make with you, especially your clients. Clients are vital to your business and your relationship with them should be treated as gold. Follow up after a project is completed and client relationship building are both part of … Continue reading Client Relationship Building

Create an intriguing “About Us” page for your website!

Need some tips and tricks on how to create a memorable website to your customers? Take a closer look at your “About Us” page first.  Although just a page on your website, it is actually a reflection of how your company views and presents itself, and  therefore, part of branding. Use it as a tool … Continue reading Create an intriguing “About Us” page for your website!

Building a Creative About Us Page

Remember the last time you worked on your own website? Maybe you created your own content, spending hours trying to convey your services in a way that would appeal to your customers. Or maybe you hired a copywriter to get the words just right – creating the message with an insider’s knowledge but an outsider’s point … Continue reading Building a Creative About Us Page

Branding for Your Business: Messaging and Social Media

In our blog, Why is Rebranding Important?, we defined branding and showed our own rebranding process at Designflair’s. Now we’ll take a look at why branding is crucial to your business’ success and how to create a consistent message. A brand is the associations that a person will make with your company, product or service. … Continue reading Branding for Your Business: Messaging and Social Media

What is a Rebrand? Why Does My Business Need One?

A rebrand is the process of refreshing your business identity to better represent your company. Your business is a changing and evolving thing and over time you may discover that your logo and branding no longer represent your initial goals or else you have grown beyond your current brand message. What is Branding? A brand … Continue reading What is a Rebrand? Why Does My Business Need One?

EcoScape Landcare – An Antioch-Based Landcare Company

Recently, I finished the initial work for EcoScape Landcare. This included business cards, brochures and a small website to get their name out there. They have years of experience in the landcare industry but are only just starting this company on their own now. They wanted to convey this experience while also creating a more … Continue reading EcoScape Landcare – An Antioch-Based Landcare Company