Tag: logo design

Eugene Logo Design with an Oregon Country Fair Flair – The Development of a New Logo

The Pacific Northwest has it’s own unique style and flavor and long-time Oregonian, Bill, wanted to convey that in his new business Climatize. Climatize is a Eugene business focused on installing and servicing mini-split ductless heating, which is much more efficient than a traditional furnace with ducts. Their focus is on efficient home heating & … Continue reading Eugene Logo Design with an Oregon Country Fair Flair – The Development of a New Logo

Why You Need Branding

It may seem that only certain companies need branding, but truly no business can be successful without it. What is branding? A brand identity is a set of associations that a person (or group of people) makes with a company, service, product, individual, or organization. Therefore, branding is using that identity to communicate your message … Continue reading Why You Need Branding

Logo Design Trends of 2015

Just as in the world of fashion, design trends fluctuate. Certain styles or elements in design are favored throughout time but different unique elements come and go. Some popular trends from 2014 included Geo Wire Logos, Motion Logos, and Transparent Layered Logos. 2014 Trend Examples (photos from Wild Design, Cool Home Pages, and The Next Web) … Continue reading Logo Design Trends of 2015

The Power of A Logo

“Good design is making something intelligible and memorable.  Great design is making something memorable and meaningful.” – Dieter Rams, legendary German designer Logos are everywhere, all day long, whether or not you realize it. There are logos on the sides of trucks, passing us on the freeway; the lunch you had today likely came from … Continue reading The Power of A Logo

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