Did you know this year is the year of video marketing? If you’re active on social media, then this is no shock to you and probably isn’t a surprising insight. Videos are all the rage, and reports are finding that businesses are reaping the benefits of using video marketing. As mentioned from Hubspot’s blog post on Meerkat v.s. Periscope, “It’s obvious that live video streaming is here to stay, and marketers will need to get on board if they want to stay relevant.”
This infographic from HighQ gives great insight into the benefits of using videos in your marketing strategies and how marketers are currently using them. It reports, “In 2015 experts believe that video will take up 57% of consumer internet traffic.” 57 percent!
As videos are being utilized more and more for marketing, here are some reasons to jump on the bandwagon and start making video content!
Mobile Reach & Videos
According to an article from Singlegrain’s marketing blog, “92% of mobile viewers share videos.” Videos have really taken off, and users are viewing them from their phones more frequently.
Think about it, if you’re visiting a website from your smart phone, would you rather read a page of text or watch a video to obtain the information you need? Videos are a great way to deliver (and receive) information quickly, and to get people to share content. This is why videos are also ideal for landing pages! Make sure your website is mobile-friendly and use videos to bring in more traffic.
Brand Awareness & Videos
Another benefit of using videos for marketing is establishing brand awareness. As we’ve mentioned, videos are engaging and shareable. They are the perfect avenue for informing people about your business and getting your name out there.
Videos are a great vehicle to convey your brand’s tone and voice. If there is one main person behind your business, videos allow you to show the face behind your business. The tone of your brand can be conveyed without necessarily using people. This is accomplished through the style of your video; is it comedic or serious? Is it more informative or entertaining?
When thinking about brand awareness, it’s also a good reminder that the content of your video is of utmost importance. You don’t want to start creating videos just because they are good for marketing and to follow a trend. Videos need to have substantial content that is valuable, informative, and true to your brand identity.
If you’re having trouble imagining what that looks like, get in touch with us today and we can create ideas for video marketing content for your business! We have created a variety of videos for our clients, including informative and testimonial videos.
SEO Benefits of Video Marketing
Using videos along with keywords strategies will allow your content to rank higher in search engines. If you have a WordPress website, you can use plugins such as Yoast to optimize your video content. Even if you’re simply uploading your video to YouTube, you still need to make sure that it is search engine friendly. This means creating a catchy title for your video, utilizing keywords and filling out the description. Doing keyword research beforehand is a great way to figure out what your audience is looking for. Just as with any other marketing content, you want your video content to address a need that people have.
One great keyword tool is Ubbersuggest, and it’s completely free! This tool generates longer keyword phrases that can help you tailor your keywords to your content.
To use this tool, simply visit the website and enter your keyword or key phrase into the generator. Then select which type of content you are utilizing the keyword for from the drop down bar.
Then click “suggest” and give you a comprehensive list of keyword suggestions in alphabetical order.
This can help you put a name to your content and get specific with your keywords. It’s easy to to be general in keyword use, but being more specific will ensure that your content appears for more organic searches.
Social Media Marketing
So not only can videos help your website or blog be found in search engines, but they are also ideal for social media engagement. As we’ve mentioned, videos are engaging in nature and therefore are more likely to go viral than other types of content.
As an example, our Facebook posts with videos of client testimonials performed better in terms of total people reached compared to other posts. This is likely due to the fact that this post received more likes, and therefore is more likely to appear in our client’s Facebook feeds.
According to Facebook, they determine which stories to show in a feed based off the user’s activity and what type of post it is. It’s also important to tag people in a Facebook post if you mention them. This may seem like a no-brainer, but it’s easy to forget and the benefits are huge when you do.
One of the way Facebook ranks your post is whether or not people are tagged. Basically, if people are tagged in your post then their audience is likely to see your post, as well. This ranking system is part of Facebook’s ranking algorithm, called Edgerank. (Check out Sprout Social’s blog post if you want to learn more about this algorithm). Facebook is becoming increasingly popular in terms of video marketing, so make sure to upload all your videos to your Facebook page.
Don’t miss the opportunity to engage users through video marketing and increase your business! Contact us today to hear more about the video marketing services that we offer.