One of the first questions I ask my client is who are you targeting (Who is your ideal client?) and what are you offering them (what is your ideal project?)?
I’ll share my own answer of my ideal client and project.
As a graphic designer, I’ve always looked at the bigger picture of what I am doing. I’m not just creating a pretty looking logo, website or brochure to make your business look professional; I’m developing a piece that is intended to help your business grow by attracting ideal new clients.
This involves not only the visual image (media), but also the message and the right audience (market).
Anyone error in these three areas and an otherwise well developed campaign can flop, but hit all of them right and you have the sweet spot of a successful campaign or project that compels your ideal client to reach out and work with you because you are able to solve their exact challenge or problem.
I look at this as a puzzle to be solved. How can I get into the heads of your ideal clients and know what they are thinking? What pain they have in their lives that you have the exact solution to?
To many, this is marketing, but I consider it such an integral part of any project that I don’t separate it out from the original design project. Here’s a little break down between Marketing and Branding.
I love to work with new or emerging business owners who are running their own practice, or building to a business of 10 or fewer.
They struggle with marketing their business effectively.
They would like to get a lot more new and recurring clients, without having to work so hard.
Working with my clients as part of their team to really understand the minds of their ideal clients, then developing creative and innovative ways to have them visible everywhere so that their clients just have to contact them to schedule a meeting.
From there, then developing the message, content and graphics to bring those marketing pieces to life.
Essentially, I love the strategy process to develop a marketing campaign and then taking those ideas into print and digital branding.
Examples of this include (but are not limited to):