Novilytic is a biochemistry analytics company that has some cutting edge products to improve the medical and biochemistry environment. I had been working with Novilytic for several years (with a previous website design), and was excited to learn they had new products and a new direction with the company.
This new direction required an updated website to match the new logo, and to better explain to potential investors what they do. The website is also an e-commerce site, selling existing products.