Does your business growth depend on getting calls from new customers, yet your phone has been silent lately? It can be discouraging to not receive those calls from your website that you’ve been waiting for, so we’re here to help you solve that problem. Maybe you are getting calls, but they’re not the calls you want and don’t turn into business leads. These two marketing tips will help with that, as well.
Getting customer calls from your website has everything to do with your website design and content.
Here are two ways to drive traffic to your website and increase business calls!
- Make your phone number visible and put it on every page.
If you want customers to call you, make it is as easy for people to contact you. In our experience, when our clients come to us they often put their phone number and contact info just on the Contact page. This can hurt your business because people don’t want to have to search through your site to find what they are looking for, so make it easy for them.
Place your phone number on every page of your site, and make it stand out visually. Also, think about users who are using mobile phones. When users are looking for a service or product through their smartphones, the business with the best mobile-friendly website will get bring that user in.
Already have your number on your site? Awesome, you’re ready to take your website a step further and turn your website traffic to leads. Download our 25 Website Must-Haves to see other ways that you can ensure your website leads to new customer calls.
- Know your customer base and what they want.
Businesses are switching to inbound marketing tactics because they are effective compared to old school marketing, such as cold calling. The key to creating a great business site is by understanding your customers and clients, knowing what they are looking for, and catering your website to them. Get inside their heads and understand the words they are using to search for your services.
Once you have this point down, it will impact everything that you do in terms of marketing. So how do you go about that? Start by brainstorming and jotting down clients that you want to bring into your business. Here are some questions to ask yourself and your team:
What customers have we had in the past that remained loyal?
What type of customers have the resources to help our business meet our goals?
Who do we enjoy working with?
When working on our marketing, we used Mindmeister to create a visual word map of industries and clients that we want to reach to increase our customer base. From this word map, we then narrowed down our industries to specific buyer personas (a.k.a. customer persona or customer profile).
As defined by Hubspot, “A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.”
Developing a detailed persona to market takes time initially, but is worth the investment and will save you time in the future. You’d be amazed at how your business grows when you are saying exactly the right words to appeal to your clients. If you’re not sure where to start, contact us today to get help developing a buyer persona that will suit your business. Once you have it established, you can then focus your web design, blog posts, and social media marketing to target this persona.
When your website is designed well, it will work for you and bring in those calls you are waiting for! It will help you to establish trust with website visitors from the start and turn them into business.