Marketing your business comes in many forms, because in the end, marketing is about creating a relationship with your potential clients. Marketing is also being there when your clients need you – that they can find you when they are looking for your services.
Everything in marketing boils down to understanding your clients’ needs because when you truly understand them, then you know how to make yourself available to them (this applies to media and messaging – Creating Marketing Conversations).
One of the most basic ways that you can do that is by have a Google Business Profile.
This is especially important for businesses with physical locations, but also helpful for businesses with service areas so that you can show up on Google maps.
More and more of consumers are on their phones and searching for services by location or mobile search.
Morning Call - Marketing With Your Google Business Profile
I was recently in New Orleans for a trip for a few days and when I travel, I use a combination of Google Maps and Yelp to find restaurants and businesses that I need. (Not to brag, but I am a master at finding AMAZING restaurants when I travel).
One of my goals was to have a beignet showdown (that means buy beignets from multiple locations so that I can compare and know which is my favorite). One of our friends is a local and he highly recommend Morning Call, a café with food and beignets. The problem was, when I went to search for them, they didn’t show up on Google (in fact, Google Maps redirected me to their competitor 2 blocks away) and they didn’t have a web presence so I couldn’t actually find them.
I sleuthed and found their address mentioned in a press release from 2 years ago and entered it in my map. I figured, if they weren’t real, we could still go to their competitor right down the road.
We arrive at the address and they were open! While we were placing our order, the owner of Morning Call started talking to us and I mentioned that we couldn’t find him on Google Maps. He told me he tried multiple times but could never get it to work and of course I said “Oh this is what I do for my business, I’ll help you set it up!” We exchanged business cards, ate our beignets in a snowball delight and also sampled the rest of his food and Café Au Lait. It was all delicious!
When I returned home, I started the process of setting up his Google Business Profile. We had a bit of back and forth, and it took a few days for the listing to start showing up to the public.
Within a week and a half, his profile already had 9,300+ views! Imagine how much business he was missing! I’m excited to have been able to help him with this project and to make such an impact in helping others find him too.
![Change this one thing to improve every strategy
The problem is not the strategy. The problem is that your strategy is only providing surface level solutions.
While the strategy is helping you with your marketing - your actions - it’s not helping you with your resistances - your blocks & challenges to implementing the changes.
It’s not addressing YOU, the creator of your business.
The heart and soul of your business.
You must go to the foundation [mindset] before you change the surface [strategy].
This is why every time you try a different strategy, you get similar results.
You make cash and attract some clients. But you don't blow it out of the water like you imagined you would.
When you show up fully as yourself, no resistances, no fears, you make cash
You speak boldly. You attract your ideal clients.
When you have resistances, it prevents you from implementing.
One of my design clients hired me to design & build a funnel for a course she had. However, upon completion, she delayed sending the announcement email for weeks! This was a funnel her clients were ASKING for! They needed it, and it was ready to go…
As a graphic designer, I couldn’t help her. It became frustrating to watch, but also the hundreds of clients and thousands of dollars she was losing.
When you work from the inside out - your subconscious - you shift the way you show up.
Raising Your Revenue, my free masterclass, addresses not only how to create an offer that instantly leads to high value conversions/sales but also identify the mindsets holding you back from doing this.
Join me in the DMs to learn more and be first to get details.](https://designflairstudio.com/wp-content/plugins/instagram-feed/img/placeholder.png)
