Marketing your business comes in many forms, because in the end, marketing is about creating a relationship with your potential clients. Marketing is also being there when your clients need you – that they can find you when they are looking for your services. Everything in marketing boils down to understanding your clients’ needs because … Read more
My philosophy is that the whole purpose of marketing and branding is to create conversations and relationships with your potential clients, and current clients. Your brand is the personality that your business or company has, and how the world views it. As a service provider, or solopreneur, your brand may also even be an extension … Read more
As a new business, the common question is what is more important for your brand, your logo or website? A common new business package (or rebranding package) includes: logo design, website design and business card design (so that you can share your business – digitally or in person). What’s the most important? Your messaging and … Read more
Most business owners would agree that having a website is a vital part of marketing (and even additional sales in) their business. Whether their website is a destination to share their knowledge, build trust with potential clients, or even help with the sales process, it plays a major role in marketing your business. Why Is … Read more
For many of my clients, the effort of on-going marketing actually pulls them away from their core competency and their main income producing activity – their business. Yet as savvy business owners, they know that marketing must be an integral part of growing their business. It’s a struggle that many business owners have and ask: … Read more
As a good business owner, you know that you (or someone) should be marketing your business every day. That sounds great in theory, but it can certainly lead to a marketing burnout where you just run out of ideas or feel like you are only repeating yourself. Below are some common problems, and solutions on … Read more
Have you ever sat down to work on your marketing and then realized you didn’t know what to say or how to reach your clients? Marketing can sometimes feel like you are saying the same thing over and over again. This works if you are saying it effectively and drawing in your ideal clients, but … Read more
It’s devastating – your business has been forced to shut its doors as a non-essential service and what can you do now? I’ve compiled a list of some marketing ideas that may work for your business. These are all general ideas and work best when modified to suit your unique situation, clients, and options. I’m … Read more
As a savvy and successful business owner, you know that marketing is essential to growing your business. In fact, it is the single most important thing you can do. Understanding who your ideal client is and how you help them is vital so that you can ensure you meet the needs of your current customers … Read more
One of the most common frustrations with business owners or business managers is not getting enough leads in their business. The challenge here is that there is not a one size fits all solution when you are trying to get more clients. The good side though, is that there are many proven solutions to marketing … Read more
