Running a business is…overwhelming!

Sometimes the act of running a business is just overwhelming; you must not only be providing your services for your clients, but you must also be working to get new clients, do your billing, continue to educate yourself, be networking and building relationships and overall managing your vision for your business.

You should be working on your business, not just in your business.

You are a marketer of your business and not just a business owner.

When do you have time to do it all? And what do you need to be doing?

Sometimes the hardest challenge for my clients is figuring out WHAT they need to be doing. I work with go-getters and high achievers who make things happen, but the research to choose the best solution or plan of action can bog them down.

Some clients hire me to create the action plan so that they can implement. I learn and understand their business, and then help direct their actions so that they can stay focused throughout the day and still be involved in the content and messaging of their business.

A Guide & Marketing Plan

These are the results Phoenix 2.0 experienced as we created a cohesive marketing strategy and align their brand.

Alex Rayter, Phoenix 2.0 Founder“My biggest breakthrough from working with Alyssa (Designflair), was rediscovering my ability and desire to write, blog and create content. On a company level it was executing a brand refresh that we’re thrilled with and are confident that we’re doing a good job of marketing our firm. To say that the client survey process was transformative may be an understatement. We now have a sense of what we do well, what our clients appreciate and where we need to focus our efforts both in sales and service delivery!

We now have an amazing new website, a cool hack that is greatly speeding up my ability to post across platforms and updated collateral that we’re excited to show off! We have more confidence in our sales process because of the invaluable insights we got from the client survey process and the content we have created together which helps us engage and qualify prospects on their journey.”

Alex R., Phoenix 2.0

Complete Marketing Implementation

Once we have a plan, some clients just want to hand off the implementation so that they don’t have to stress about it and lose customer time working on the back-end and systems they need in place.

That was the case with Caring Essentials, who wanted the relief of a plan without the extra work required to take it. We met weekly to move tasks forward and to make sure I understood the essence of her business, and then masterminded on activities for each of us to complete for the next steps.

Mary C, Caring Essentials Founder“Having [Alyssa], the expert to take the reins on this made it all possible….to give this baby to you and feel confident that you were going to take care of it for me.

[Alyssa] was so nurturing and the level of direction made it easier to tell my story. Marketing language is different than scientific / nursing language.

[Alyssa has] this beautiful demeanor to understand [her] client’s goals. [She has] this intuitive knowledge. [She was] able to listen, ask questions and process it to get under the skin of what I wanted to get to the world.”

Mary C., Caring Essentials

Find Freedom in Your Business Again!

I invite you to a conversation to discover the best path in your business. If you are feeling stuck, or know you need help marketing, let’s chat. I want to get to know your business and in your strategy session we will discuss a plan that will help you see results.

Request your complimentary strategy session today!

Discover freedom in your business

4 Steps to Attracting Your Ideal Clients Without Having to ‘Sell’

It’s so exciting! You get a new lead, either in a call or an email, and they want to hear more about services.

Not only that, they are excited and ready to work with you! They’ve filled out your workbook, they know you are the one to help them and they are wondering when you can meet to start the project? Your new lead is already ready to work with you!

When can they start?

Alyssa - Marketing attraction - ideal clients with ease
Attract your ideal clients, the ones you are meant to work with!

Does that sound like your situation? Or is your reality a little different from that?

When you are not in alignment with your clients and their pains/challenges, the process of getting a new client can be a painful process.

There is doubt, fear and pain in the process.

You find yourself struggling to ‘convince’ your clients that you are the best one to solve their challenges.

You find that they could work with you, but it isn’t really an ideal fit of your services and their needs. Maybe they’re a low-level client who is more concerned about cost than the value of what you provide, and every step to move forward seems to be a struggle.

What if it could be different? Because it can be. You may find that I talk a lot about your ideal client and their pain points…because that is what matters. In the end, it is all about them. Not you, the business owner.

Do you understand THEIR pain/challenge?

How can you solve THEIR challenge?

How can you bring THEM to a place of success or relief?

4 Steps to Working With Your Ideal Clients Without Having to ‘Sell’

  • Be in the right energy
  • Understand your client
  • Simplify your message – less is more
  • Get found (SEO)

Be in the Right Energy

This is so important both when you are creating your content and message, but also when you are talking to a potential client.

However, being in the right energy relates to you in all aspects of your life. Being in the right energy for your business means that you are in a state of attracting your ideal clients, you have created a space and energy for them and know they are there to arrive.

This may sound a little bit too ‘woo’, but the truth is that vibration and energy affects all areas of your life. Through quantum physics, the space you create is what you will attract. If you are worried about price or money, you will attract clients with a similar mindset. If you are acting in negativity and fear, you will attract what you are focused on…your fears. Which is often lack of clients and lack of money.

Being in the right energy can sometimes be easier said than done. The quickest way to get back into a positive space so that you can write content, or jump into an initial client consultation, is to stop, take a few breaths and meditate. Journal and write some of your wins or gratitude for the day. Do some jumping jacks, build some endorphins. Whatever you need to feel an elevated emotion to be attracting what you want.

The best thing to do is to take 5-10 minutes to get into a happier state before starting any client facing activity.

Understand Your Client

From that more positive state, you can then create content from a position of serving your ideal customer. The key to growing your business successfully is understanding your clients and how you serve them.

Your content on your website, brochure, business cards, posters, etc, that you use to help your clients find your business, all matters.

From a marketer’s perspective, I know how sometimes the hardest challenge is writing your own content. I find that it takes me longer to pinpoint the message for myself, the message that I can just intuit for my clients in a moment. You’re not alone and if it feels like you’ve reached the limit of your ideas in marketing, find another business owner to brainstorm with, or hire a marketing consultant (me!) to help take it off your plate.

Simplify Your Message – Less is More

When you know your client’s pain point, state that explicitly. The faster you get to the point and the truth of what they are looking for, the faster they can make a decision to work with you.

It’s ok to have explanations of what you do…to a limit. In the end, your client wants to know that you understand their problem, and can help them. That’s it. Proof of how you help them, through stories and client testimonials shows them how you create results.

Make the decision process easy for them so that they don’t have to wade through your website looking for what they actually want.

Get Found (SEO)

While SEO isn’t the only way to raise your business visibility, it is a huge part of your business if you have a website. In having the correct content, your website can work for you to close your sales before you even meet with your potential client.

SEO is about creating a website (and content) that clients are looking for, and then having search engines (such as Google) put your content at the top of search results as the most relevant, therefore increasing the chances that your website will be clicked on.

When you have fully integrated these first 3 steps, the final step of being found will just work for you.

What would your ideal lead generation look like? Would it be three new leads each week? Twenty? One hundred? Thousands? It all depends on your business and the products or service you sell, but creating the right process for your customer makes it simple for them to see that you help them.

I enjoy having fewer leads with an extremely high closing rate, rather than a lot of leads to weed through to find my ideal clients.

Contact me for a free marketing consultation to explore where you are doing well and also where you would like to be doing better. Let’s chat!

Effective Website Design & When To Redesign Your Website

A large part of my business throughout my career has been websites, because websites are such a powerful way to share your business with the world without taking up your time.

Several of my clients have used the space that COVID created in their business to revisit their marketing and redesign their website.

One client had their WordPress website since 2016. We explored updating the content for marketing purposes, but they are using a website template where the programming is out of date, the content was not targeted to their ideal target market and the website no longer matches their brand.

In addition, as we were exploring the idea of designing a new website, their old website stopped working due to differences in the plugins and technology; this cemented the decision to go fully into the new website rather than repair the old one.

Does this sound like your website? Here are some tips on what you should have in your website to ensure it is effective.

I’ve never really had to teach clients the value on why to have a website, but there are often a lot of questions on the what with website design.

What to Choose in Your Website Design

The four main elements that go into website development to create a powerful and effective website are:

  • Graphic design (or your actual website design process)
  • Content
  • Programming
  • Search Engine Optimization

Graphic Design and Your Website

The first steps in creating a unified brand are ensuring that your brand coloring and style is brought into your website. If you are just starting out, this website design process may be part of your brand development process, whereas with existing businesses, it is more about maintaining brand consistency.

I prefer to work on completely custom website designs, so that I control this process from the very beginning, and then custom program the website to fit my designs. However, I do work with clients on their chosen template or template platform if that is their preference.

(Marketing) Content and Your Website

One of the biggest holdups with websites is the content. I share this with my clients so that they know ahead of time, if they choose to write their own content. For those who choose to hire me to write (or edit) their content, the process goes much faster!

The content on your website is important and should be written for your viewer’s benefit, not to just explain who you are and what you do. Is your website content targeted? Do you have a call to action? Do you direct your visitor to the areas of the website that would be most helpful to them? All of these are questions I ask, or items I plan for in a website development project.

Programming and Your Website

The first step to programming your website is choosing the platform you want it to be on. WordPress is one of the most commonly used platforms due to it’s flexibility and capabilities, but it has drawbacks as well. Other common platforms are Wix, Squarespace and other website builder options.

I direct each client based on their unique needs, but most commonly steer towards either a WordPress or a Wix website due to their features and benefits.

The next step to programming is developing a website that fits website compliance, ADA compliance, is streamlined for fast loading times while still implementing the elements of the design, and is optimized for search engine optimization. Programming the website is the most intricate part of a website project, and where the most common unseen problems can happen.

If a website has a poor design, or poorly written content, you can tell, whereas programming it is harder to tell unless you know what to look for.

Programming requires a lot of knowledge, and implementation for best practices to suit all other elements of the website development process.

Search Engine Optimization and Your Website

Also known as SEO, this is probably the most talked about part of website development and marketing as it is what gets your website found, and helps you attract new clients. Here is another post on the basics of SEO , or a selection of articles I’ve discussed about SEO.

Essentially, SEO is the process of streamlining your website to your keywords and content to help provide the information your potential customers need to find you. SEO should be incorporated in your content being written and in your website being programmed.

The ideal website has all of these elements correctly integrated during the development process to create an effective, attractive and user friendly website that is helping your business grow!

When to Look at a Website Update (or Redesign)

The next step in the website process is knowing when your website is outdated, and needs either an update or a complete redesign.

Considering all that is involved in building a powerful website, you can see how any of those factors can affect if your website needs to be revisited.

Reasons to look at a website update:

  • Your business has shifted or pivoted, and your message and marketing no longer match what you do
  • It’s been a while since you looked at your website and want to refresh the content
  • You want to change images
  • You want to revisit content and SEO keywords that you are targeting
  • You want to add some new pages or services

Reasons to look at a website redesign

  • Your website has areas that no longer work
  • You want to change your website look or process
  • Your website was built 3,4,5, etc years ago, and now looks outdated
  • Technology has changed and a different platform better serves your purposes
  • Your business has grown and you need a more powerful or customized website
  • Your website is difficult to manage and you want a website you can better control
  • Your programming is old and out of date
  • It’s time to create a fresh look and feel, websites often go through major revamps every 2-3 years

11 Blog Ideas To Get New Leads From Your Website

Generating quality leads is a part of life when running a business, but whether you are laboriously creating leads manually, or using an independent & repeatable systemized process, you can make a choice on what you do in your business. Turning your website into a lead generating machine is one of the many benefits of creating a website that sells for you. Who doesn’t want to bring in new business without increasing your own workload?!

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