Black Lives Matter, The Message, The Movement and the Brand

As the owner of a small business, I try not to get political on my blog. At the same, time as a human, a business owner, a woman, a white woman, I must take stand as well.

I grew up in a relatively diverse population in CA, but still very ‘white’ (I hate that word, we’re European descent, not white.) or Asian community, with only 2% of my hometown being African American. However, in the East Bay there was a lot more diversity in the wider region than I now see in Eugene, Oregon.

Black Lives Matter, and that doesn’t mean other lives don’t matter. It just means, that at the moment they are the ‘house that is on fire’ figuratively speaking, and that is where the most focus needs to be. Of course all lives matter. But our society doesn’t treat them that way. As a woman, I don’t walk alone or in the dark for fear of being raped, but I’m not afraid that every action could be taken the wrong way to lead to my death (by police or other forces).

Growing up as a first generation American, with New Zealand parents, and Dutch grandparents and relatives, I have an international view of the world rather than one restricted by the societal beliefs that have been passed down in America for generations. However, I know that I am not immune to split second assumptions, or even racist thoughts and actions. All I can do is do my best in every moment. Do my best to right wrongs as I see them and to be there if I ever feel that there is racism going on.

In my research, I found it interesting how the Black Lives Matter is treated as a brand and wanted to share this article. Brands are the representation of a company and brands are also how others view that company, or even us!

Since Black Lives Matter is a social movement and not a brand, here’s a look at how branding rules apply to them. Their brand could also be appropriated and hijacked by those who don’t really follow the cause.

Black Lives Matter, The Brand is an in-depth article by Fast Company on how the brand has evolved and how they work to maintain its integrity.

Black Lives Matter, website for more information

Black Lives Matter homepage

About Black Lives Matter

About Black Lives Matter

The Black Lives Matter Brand

The Black Lives Matter logo is a wordmark, using text in a particular layout and font, to represent their movement. This ensures that it is powerful, and easy to be used in different formats, sizes and media.

As a social movement, they have also had growing pains as different causes or focuses have tried to appropriate the name and movement. However, it has grown to become a social movement.

“We spend a lot of time—too much time, in my opinion—really trying to counter this narrative that isn’t ours because somebody irresponsibly used a piece of our design to further their own political goals.” (Black Lives Matter, The Brand)

I want this blog to be a chance to reflect on what is currently going on in our world and how to address it. We can’t just keep going on as we have. However, society won’t be able to change instantly. We need to approach this situation with love and compassion and respect. Respect for others and their lives. As white woman, I know that I have a lot to learn in this category to combat racism and to support my friends and family who have a different skin color. The color of our skin…

Wishing you lots of love and healing and hope!

 

What Does Marketing Have To Do With Graphic Design And Website Design?

You may have noticed that many of my blogs have been directed towards marketing topics, although in the end what I create are designs: websites, logos, brochures, business cards, etc.

Marketing is the Foundation of EFFECTIVE Design

This is because marketing is the foundation of any good design. To create an effective design, I need to know who the target audience is, what their pains/challenges are and how we (my client) is solving those problems and making their clients’ lives easier. So right off, I need to know the marketing!

It is possible to create an aesthetically pleasing design that can be effective without the research and work put into marketing, but it has a lower chance of working to its maximum impact.

This can be the case with a new business who does not yet know who their target market is (it can also evolve in your first few years of business as you gain more experience). It might also be the case with businesses who know their clients very well, or have a time-tested message that is attracting ideal clients, but I find this to be rare.

Bring your design into crystal sharp focus with a foundation of marketing.
 

Most businesses do not know their clients as well as they think they do, unless they are regularly collecting client feedback and reports on what they did well and where they can do better. Feedback directly from those who pay you (and refer you) is the best way to verbalize the value you provide.

Marketing To Attract Clients

Every aspect of your business and brand is also marketing and sales material for your company. Whether it is a business card, an employee talking to a potential customer, a brochure you share at a networking event, a presentation on a topic you are an expert of… etc., this all is a process of getting potential clients to know, like and trust you to want to hire you.

When you have the correct words to let your ideal clients know that you can help them, and connect with them so well that they KNOW you are the one to work with. Well, that’s when you have magnetic marketing. And having the correct wording on your print materials, on your website and when you are out networking makes all the difference!

Once you have the wording correct, then you can go into building your marketing materials. To summarize, effective design requires knowing your target market so that you can attract them to want to work with you. Marketing drives the designs you use for your business.

Have a feeling that your marketing could be stronger? Request a free marketing strategy session where together we’ll review your current materials and look at areas that you may want to strengthen.

Marketing and Website Design

Your website should give visitors an option to take action in the first few seconds that they visit your site. If you know your customers, then you can anticipate their needs and have exactly what they are looking for in the first section of your site (the area considered ‘above-the-fold’).

This is most valuable as a Call to Action for a free book/offer/guide/training that you offer them, or a way to reach your products or services easily as well.
This then leads into the marketing campaign, where I go into more detail. Every step is layering your customer with more information and incentive to work with you, called the Customer Journey Map.

I work with clients to brainstorm the content, message and then even create it for them for peace of mind and efficiency!

Have more questions? Let’s chat! Message me for your free strategy session today!

The Marketing Matrix, A Tool to Simplify Your Marketing Process

Have you ever sat down to work on your marketing and then realized you didn’t know what to say or how to reach your clients?

Marketing can sometimes feel like you are saying the same thing over and over again. This works if you are saying it effectively and drawing in your ideal clients, but if you are finding you aren’t gaining traction, then it might be time to revisit how you are sharing your message.

One of my favorite activities is to create a marketing matrix for myself and my clients. Well, let me rephrase it, it’s not my favorite activity but it is my favorite tool. The process of creating a marketing matrix can be slow and painful, as you try to find different ways to expand on your clients pain points. It takes focused concentration and visualization to understand your clientele. It’s often best to start on your own and then join up with a friend or fellow business owner who also understands marketing to help get you there.

What is a Marketing Matrix?

A marketing matrix is quite simple; it lays out your ideal clients’ pain points and your solutions in an easy to read manner.

  1. First you need to know your Ideal Client Persona – who they are, what their goals are, what their pain points are, demographics, etc.
  2. From there, you list the 3 main challenges or problems that they are trying to solve (related to your solution).
  3. You then break down those 3 main problems into 3 more sub items of problems.
  4. In total, you should have 9 pain points that your customers/clients are facing.
  5. For each pain point, you write a list of 3 unique solutions that your business can address for them.

Sounds simple right? It takes focused thought and time to create this as you want to REALLY understand your clients. From there, you know that you are magnetizing your potential with your messaging by specifically addressing their pain points.

Why Use A Marketing Matrix?

Viola! When it is complete, you have 27 talking points to inspire your marketing and advertising messaging.

This makes your life easier when you are trying to create content for blogs and social media, as well as becoming a resource. It can also be a helpful way to create the foundation and outline for free offers, speaking events and workshops.

Curious about how to get this started or how to create messaging that attracts your ideal clients? I offer a free initial strategy session to help explore the opportunities in your business. Request it today!

Client Persona - Download Now

How to Create an Income When Your Business Has Been Forced to Close (Due to Coronavirus)

Coronavirus Marketing Ideas - When Business is Closed

It’s devastating – your business has been forced to shut its doors as a non-essential service and what can you do now?

I’ve compiled a list of some marketing ideas that may work for your business. These are all general ideas and work best when modified to suit your unique situation, clients, and options.

I’m also offering free business & strategy sessions to business owners that have been forced to close their doors as my way to give back, and hopefully help generate some income until you can practice again.

These are suggestions specifically for service businesses such as massage therapists, hair stylists, salons & estheticians, mechanics, dog groomers, etc. but can also be applied to other businesses.

Ways to Create Income

1. Gift cards – Offer discounted gift cards now, to be used as soon as your doors are open. Yes, you will not be getting full profit for them, but it will help bring in some income now. Depending on your need and profit margin, you can do staggered sales of a limited amount of more severely discounted gift cards up to regular discounts. These could be one-offs or larger packages of services. (Space out your time so that once you are running, part of your week is for these clients and part is reserved for new business/regular prices as well.)

2. Monthly VIP client packages – Create a monthly VIP client package, again offered at discounted rates now that offer bonus services to clients in the future. If they are paying monthly, it is less upfront for them now but they get more for their money in the future, plus they know they are helping your business stay afloat. (On that note, share the reason behind your specials and discounts. People do business with you because they know, like and trust you. Share how this is a way to maintain your business and income and how it helps them).

3. Selling products – If you have products related to your services, now is the time to focus on them. Create packages/kits that help tide clients over until they can see you again.

4. Online tutorials – The challenge is there are a lot of other people doing this at the moment now, so you need to focus on the relationship you have with your customer base. They trust you and love you so they would prefer to work with and support you rather than some other random stranger (again, having the correct positive mindset).

5. Home delivery/Pickup – Helping encourage your clients to stay home by offering what would be considered VIP services, such as picking up or dropping of supplies or products. I know a mechanic who is picking up cars, taking them to his shop to work on them, and then delivering them back to the customers driveway to maintain health standards.

6. Change the way you offer service interaction – If you are still operating but clients have dropped off then share with them ways you have increased your social distancing and are taking precautions. Maybe a dog groomer has clients tie their dogs up outside the location and then the owner comes out and collects them. Or maybe it is now a pickup service to get the dog right from their door.

General Marketing Tips

Share your story and journey. We are all in this together and many of your customers want to support you. Let them know that your business is closed and it has shut off your main source of income and that you appreciate them and would love to continue to service them in the future so are offering discounted packages now to help you stay afloat and they get extra value for their money in the future.

What’s in it for them? Clearly explain how this is a benefit for them as well. While they want to help you, knowing that they are getting extra services or greater savings than normal will encourage them to make the purchase now.

Maximize different media. Update your website with ways that you are supporting your clients or pivoting in order to continue to serve them. Contact your customers on your email list with an update on what you are doing and offer information how you can help them. Include your specials in here as well.

These are just a few general ideas, and may or may not work for your business. Some may need to be modified but I wanted to throw these out so that you can begin brainstorming ways to keep your business going as well.

Coronavirus Marketing Ideas - When Business is Closed

How to Grow Your Business and Get More Clients During COVID-19 & Social Distancing

empty San Francisco city streets from COVID-19

empty San Francisco city streets from COVID-19With social distancing practices, almost all businesses have been affected in some way. With repercussions ranging between a full business shut-down, to working remotely from home or to changing their way of delivering their product or service, no one has escaped unscathed. So, what can you do to keep your business growing when there is such a drastic change in our way of lives?

  • Mindset
  • Current Clients
  • Pivot Your Business
  • Explore New Marketing Tactics
  • Look for New Clients

Do You Believe You Can Grow?

The first thing you must ensure is that you know there is still a functioning economy and that business is still going; there is a need for your services. The economy is still in motion, just in a different way of life than we are used to. You must approach this situation with an abundance mindset rather than a scarcity mindset.

How do you do this? It sounds simple but simple does not always mean easy. Your beliefs are deep-seated and created through your life so it can take time and thought (and outside help) to create the beliefs that will help you move forward.

Know that there are opportunities available & make a list of all the ways you could bring money in RIGHT NOW. Get creative and don’t just focus on your current business services – what are ways that you can create income by yourself and your skills. Let’s explore this together and ensure that you are steering your business with the right mindset.

Reach Out To Your Clients

The first thing you want to do is reach out to your existing client base. If you need to adjust your business practices, let them know via email or even a call if it that is best.

In addition, you may want to update your website to address new practices or to address COVID-19 in relation to your purchasing process.

Do you now only offer trunk-side drop off or delivery? Are you able to take clients on a virtual tour or meet virtually? Be proactive in letting your clients know how your business is adjusting.

Need some help implementing this? I can update your website or help set up an email system for your to stay in contact with your clients. Message me!

Marketing Tactics

The best thing you can do is go back to basics. Marketing is about helping your clients find your services/products to fulfill their pain or need.

Revisit who your customers are and what is their need at this time. How can you best support them? Is it to continue doing as you have? Or is it time to approach a tried and true situation more creatively.

Is their need for your product or service changing? Is there a greater demand or has it become a non-essential at the moment? Is there a way you can help them realize that it is something they want?

A strong business also has a magnetic message and pipeline that they are taking their leads through as part of their customer journey. Be sure to include nurturing your current leads (and gaining new leads) as an important part of your marketing in this process. These contacts have already expressed interest in your business in one way or another and are some of the lowest hanging fruit in your business pipeline.

Each business is unique, but I get excited exploring the ways that marketing can be applied to your unique situation. Contact me today to discuss how you can pivot your business marketing.

Do You Know How to Pivot Your Business?

We are currently in a time that is forcing us to a new way of living. There is much less physical connection and more online connection. This could mean exploring new ways of reaching your target market online, or adjusting your services to better meet our current style of sheltering in place. This is where you need to get creative.

Are there new ways that you can offer your services? Some businesses are now offering trunk-side delivery or picking up and dropping off right to their customers’ doors.

  • Can you create a digital version of your service?
  • Can you simplify your offering?
  • Can you adjust to meet the demand of the market?

 

If it isn’t possible to create a new opportunity in your current business, what do you need to do to keep afloat. Does that mean start a different service offering? Or picking up a job to have some stable income while you wait? There is no one right answer, but I am here to help you brainstorm and discuss what could be the best solution for you. Contact me today for a Business Strategy Review.

New Ways to Find Clients

Less people are outdoors and stuck at home means there is more social media usage. With the change in our way of life, there has been a major shift in shopping from hyperlocal and retail based to online again, especially when many of the stores are out of stock. Is there something you can do to make life easier for your clients? Consider where you have been marketing and what has changed in their behavior to change where you are meeting your clients.

Client Persona - Download Now

Don’t Waste Your Money On Marketing – Create Magnetic Marketing

As a savvy and successful business owner, you know that marketing is essential to growing your business. In fact, it is the single most important thing you can do. Understanding who your ideal client is and how you help them is vital so that you can ensure you meet the needs of your current customers too!

The purpose of marketing is to understand your clients so that you can authentically add value and solve their problems.

3 Most Common Mistakes in Marketing

These are the three most common areas that you can go wrong in marketing are your message, medium or market. This is because they are the three areas of marketing.

Media, Market, Message Venn Diagram

Message – When you don’t know specifically how you help them, you can’t speak clearly to those you can best help. Your marketing Message should be magnetic, attracting your ideal clients because you understand and can speak exactly to their needs.

Medium – If you have the most compelling Message, yet put it where your ideal clients are not, how will you attract them? The Medium is where you place your marketing message; it affects who sees your Message.

Market – If you don’t know who you actually best serve, you are missing your Market. Your Market is your ideal client, the person whom you are talking to. By understanding who it is you best serve, you can write a message that is targeted to attract them and put it in a place (medium) where they will see it.

Knowing your market helps you better ask for referrals in networking: “I help anyone who is looking to buy a house” vs “My ideal client is a recent widow who is overwhelmed by her loss, is in a house that is too big for her and wants to downsize.”

In this scenario, ‘anyone’ probably does not make you think of a qualified referral, whereas the second one will help you visualize a referral immediately if you know someone in that situation. The goal is not to serve everyone, that means more work because you are funneling a larger selection of less qualified leads for a lower closing rate. Instead, the ideal goal is to have a smaller pool of highly qualified leads for a higher closing rate – all for less work!

How To Find the Right Message, Medium & Market

Your Ideal Client Persona, or Avatar, is the single most important foundation you can create for your marketing. Why is that? Because when you understand who your ideal client is, and how you serve them, you can create the messaging to appeal to them and use it in the right place.

When you address your client’s pain points and offer a solution to them, in the form of a story (because stories are memorable and people make decisions on emotion), then you will work with those that you can best help. The purpose of marketing is not to manipulate people, but instead to understand them so that you can authentically add value and solve their problems.

Client Persona - Download Now

3 Steps to Get Your Time Back AND Increase Your Income

“Help! I’m Spending More Time in My Business but The Results Don’t Match!”

I hear this problem often with solopreneurs and small business owners. Your business grows and there are more activities to take on throughout the day…but your income doesn’t seem to be matching the increased results.

Have you ever experienced this? I know that I have had times in my business as well like that. I was so crazy busy and had so many projects going at once, yet all I felt was stressed out rather than successful. It’s the catch-22 of being a business owner.

The challenge I find is that there needs to be more systems in your business, and focused time management in your day. These are my first tips to getting your business back on track and finding the results you are looking for.

3 Steps to Get Your Time Back AND Increase Your Income

1. Focus on your strengths (and your income producing activities)

Are you the best sales person in your team? Do you know the product best and have the highest success rate in meeting customers needs? This is where you should be spending your time and effort.

Rather than expanding your sales force so that you can spend more time managing or in the office, have you considered hiring an admin or backend support staff so that you can spend more time in the field, where you produce the best results.

Look at your tasks this week and month and write down a list of everything that you do. Then put a + sign next to every activity that leads to more income (whether a sales appointment, client check-in, generating new leads, etc.) and a * sign next to every activity that you excel at that is tied to creating more income. (You may be amazingly organized and great at filing papers, but that is not where your skills are best used as a business owner.)

2. Delegate Your Admin and Non-Essential Tasks

Delegating can seem like a tricky process. Sometimes you feel like you are hiring someone before you are ready to pay for them, but by creating the space in your day you will be able to maximize the time for more income producing activities.

This can start small…hire a VA (virtual assistant) to help with project management, email management or bookkeeping. Hire someone part-time to come into your office 1x a week or 1x a month to organize the paperwork and projects that you have running.

Sometimes in the process of expanding yourself, and creating a larger sales force, you may actually step out of the sales role. Analyze this and decide if this is the best way to delegate yourself out. To do this, often requires having thorough training process and an extensive handbook.

3. Automate Your Marketing

By this I mean that you are creating systems in your marketing that save you time while reaching more customers. Marketing is key to your business but can also be overwhelming if you take on too many activities at once (from networking, speaking, creating content, offering free guides, blogging, building relationships) then you can be overwhelmed as it all takes time.

One of the easiest marketing systems you can automate is your website and your lead funnel process. Technology today is amazing! The ability to stay in contact with your leads and continue to add value so that they grow to trust you, is invaluable!

This ranges from automating email responders, creating a Customer/Client Journey Map of the touch points and connections you have with them through the sales process, and knowing your ideal client so that your message speaks directly to them. This is my favorite part of working with any client…understanding their clients and discovering the best way to reach their ideal clients!

Client Persona - Download Now

Two Biggest Roadblocks for Businesses To Earn More Money & Thrive

Every business is unique, yet similar in that most businesses suffer from the same types of problems as they work to grow and expand. The biggest breakdown is in the branding & marketing process. These can be can be broken down into 2 main areas:

  1. Not enough income
  2. Not enough leads

 

  • • Not enough income can be caused by mistakes in branding, marketing and even pricing.
  • • Not enough leads are caused by a lack of activity or a lack of system to entice and process new potential leads.
  • • Not enough leads are also a cause of not enough income.

 
business woman reviewing leads at computer

Not Enough Income

The problem with not enough income can stem from:

  • • Poor branding
  • • Poor marketing
  • • Poor service/product packaging

Poor branding means that a business is not able to properly stand out from their competition, or it may even be that their brand is hurting them by portraying a lack of quality, or even the wrong message.

Poor marketing could be that the message is incorrect to attract their target market. Maybe they are too general and broad, or maybe what they feel is their ideal clients’ largest concern may actually not be correct. They may be selling the wrong message or targeting the wrong people for their service/product.

Poor service/product packaging happens when a company sets the price of their service or products, but may not correctly charge for them. They may be offering one-off services that could be better packaged in recurring services to ensure their clients receive the best results.

Branding and marketing go hand in hand and I love to work on these types of problems. Contact me for a FREE Brand & Marketing Audit to see if I can help your business.

Not Enough Leads

The problem of not enough leads can be caused by:

  • • Not enough lead generation activity
  • • Not having a marketing system or funnel to attract leads

When a business is not creating enough activity to build a source of leads, they will not be able to build a strong client base. Without a strong client base, this can also lead into not enough income.

When I talk about lead generation activity, I’m talking about the marketing pie.

Not enough lead generation activity means that in order to generate leads, someone in the business needs to be going out and meeting people (networking, speaking, door-to-door cold calling, getting referrals to new potential clients) that could be your potential client (or could introduce you to a potential ideal client).

In the online realm, this could mean creating new content (blogs, white papers, press releases) that has been search engine optimized to attract ideal clients interested in the topic you are talking about. Each business can choose the areas that are strongest for them, based on their ideal client, but should at least be looking at the marketing pie to create their own custom lead generation strategy.

Not having a marketing system or funnel to attract leads means that lead information gathering may be haphazard or inefficient. To maximize your website, a valuable free offer/guide will encourage users already on your site to sign up for more information from you. Once you have their contact details, you then add them to a layering process in the form of an email campaign where you are providing more information as an expert resource, in order to create more trust for your brand.

Looking for help to create systems in your business for more consistent leads (and income!)? Contact me for a FREE initial consultation.

What Makes Designflair different from other graphic & web design companies?

Designflair is a boutique design studio serving our clients to create customized solutions for their needs. We don’t have cookie cutter projects, or website templates that we use. Instead, each project is approached with a goal to problem solve, target your ideal customer and convey your business message effectively.

When it comes to website design, the first choice is website platform. Do you want a WordPress website that can be customized and grown as you need? Or do you have simpler needs and only need a website to convey information to your clients and attract them to your website (search engine optimization or SEO)?

We walk you through the benefits and downsides of each website option so that you can understand and use our recommendations to choose the best website platform for your business.

When it comes to functionality, WordPress is king, but it can also be overkill or a lot of extra work to keep it secure and backed up when you don’t want the maintenance.

The wonderful thing about WordPress is that it can be customized to do whatever you want. Whenever we develop a website, it starts with a custom design layout. Our design takes into account your user experience, message and functionality you want to include on the homepage and body pages. I love the process of taking your message, and using the best marketing strategies to ensure that we effectively convey your message and even compel your ideal clients to reach out to you.

When it comes to WordPress website design, there are templates available called themes. Themes range from free to paid, to customized theme builders. The problem with free themes is that you get what you pay for, they can be bloated, not coded properly, not properly maintained or even have back door security risks that you are unaware of. We recommend themes on a case by case basis, but usually prefer to develop a custom design for your website and then work on it from there.

25 Website Must Haves - Download Now

What makes Designflair different from other graphic & web design companies? We don’t offer cookie cutter solutions; we listen to your challenges and goals and create a custom solution for you. Sometimes there are ways to speed the process up, with your feedback or approval, but your business matters and we want to ensure your marketing is effective and useful.

I love studying psychology and how the brain works, which ties back into marketing and effectively designing solutions to grow your business.

Contact us today, we’d love to talk to you about your latest project.

What Is It Like to Work with Designflair? (Graphic Design, Web Design & Marketing Projects)

One thing that we always prominently focus on is that we are
all business owners; as a client of ours, you are running a business, employing
others and supporting your family.

As the business owner of Designflair, I understand where you
are coming from and how it can be so overwhelming to run a business AND also
market it to bring in more customers. I enthusiastically adore the process of
getting to know your business and understand your ideal client in order to help
them understand how your product or service will add value to their lives.

25 Website Must Haves - Download Now

I operate business the way I would want to be treated…

Free Initial Consultation

I offer a free initial consultation to all potential clients
so that we can decide if it is a good fit for us to work together. I want to
ensure that I have the skillset and solution that will match your need, and
that I can deliver on the solutions that I promise to create for you.

A free initial design or marketing consultation helps me
understand your business better and already be brainstorming ideas for
solutions we can develop. This is a get-to-know-you process and I believe it is
extremely valuable that we meet and that you aren’t stressed out about any
charges coming your way.

Free, Project-Based Quotes

I believe that you should know the upfront cost of your
project before you even start. For that reason, I quote on a project basis for
logo design, graphic design, website design and marketing projects whenever
possible. In some cases, the scope of work is open ended and so I am not able
to set a figure to it, but then I will quote on an hourly basis with a total
estimate, or a project estimate where I check in time segments to ensure we
stay within your budget.

Your Business Is My Business

As a vendor to your company, you are trusting me with your business’s brand, website and/or marketing. I am honored by that trust and want to ensure that I am doing the best that I can for your business. In addition to focusing on the projects you hire me for, I try to point out any other items that I may notice along the way that could use tweaking. Your business success is partly based on my actions so I try to treat your business as if it is my own – using all my skills to help you attract ideal clients to your business.

25 Website Must Haves - Download Now

Staying On Time & On Budget

In the business world, deadlines matter and I know that any
lost time is lost business. I set realistic deadlines based on the information
I have, and help set realistic expectations. In addition, I know that sometimes
life happens that can lead to new urgencies. I work with you to put in the
extra time if needed to meet that deadline. If the scope changes in such a way
that the budget or timeline must adjust, I will give you as much advance notice
as possible so that you can plan for it within your business as well.

Helping You Excel

At the end of the day, I run my business to support and help other businesses grow. I love tweaking marketing strategies and messages to create a magnetic pull with your ideal clients. I love updating your website or redesigning a brochure or flyer to help convey your message. But most of all, I love interacting with, and working with, other business owners for your success.

Contact me today for your free initial consultation. Want to hear a little more? Read my testimonials from satisfied clients!

Much love,

Alyssa