Marketing Burnout – How to Get Your Inspiration & Creativity Back To Inspire Your Clients

As a good business owner, you know that you (or someone) should be marketing your business every day. That sounds great in theory, but it can certainly lead to a marketing burnout where you just run out of ideas or feel like you are only repeating yourself.

Below are some common problems, and solutions on how to overcome them. A little note as well, marketing works best in a high vibrational state when you are feeling inspired and creative. 🙂

Marketing Burnout - Running Out of Marketing Ideas

Run Out of Things to Say

If you’ve been reaching out to your target market regularly, it sometimes feels like you’ve said everything you can possibly say. How can you keep repeating yourself all the time?

How to solve this: First, remember that not everyone sees all of your blogs and posts each and every time. Second, you will have new eyes looking at your content over time and need to assume that they have not seen earlier content on this topic. Third, sometimes it’s timing, or phrasing your topic in a new way, that finally triggers someone to take action.

Marketing is like growing a garden; you plant the seeds and then watch as the flowers sprout up at different times and to different heights based on season, weather conditions and even their own unique chemistry.

Tired of Blogging, Posting, etc.

Marketing comes down to creating content to share that will attract your ideal target audience to you. Sometimes it feels like all you are doing is creating content. The same content. And it feels like a continuous rut.

How to solve this: It’s a good idea to regularly revisit your marketing and check that it applies to, and appeals to, your current target audience. Does it inspire them? Excite them? Make them want to work with you? Or does it answer their questions, or problems, and make them feel like they can heave a huge sigh of relief?

Block out some time to brainstorm, but not in a how-many-ideas-can-I-come-up-with type of way. Instead, meditate, journal and just sit in stillness as you focus on your ideal clients. Who are they? What do they need? How can working with you change their life for the better? Take time and space (trust me, this is better than rushing and forcing out an idea) to become more understanding of your client and how you are serving them. Put a focus on how you can serve them and what information you can provide now.

Is the thought of marketing stressing you out? Let’s schedule a marketing strategy session. I’d love to learn more about your business and have insight into ways that you can move forward.

No Clear Goals

You may be experiencing marketing burnout because you have no clear goals of what you are trying to achieve. If it feels like you’re just doing the same thing every day…you may be wasting your time!

How to solve this: Going into each activity with a larger goal in mind, and intention, will help you stay more focused and feel more productive. When you know that this blog post you are writing is part of a larger campaign to help new users find your free download, which in turn helps them do X, Y or Z, so that they then want to hire you…well that makes the blog feel more valuable.

Also, go into each article/ blog/post with a clear purpose of how this will help your ideal client and a clear call to action for how they can work with you. (I love using my Marketing Matrix for this.) It can be a soft invite, but be sure to always provide the offer to them.

Just Burnt Out

This feeling can relate to the previous problems as well, but I wanted to address it with its own solution. Ultimately, the burnout feeling is your body sending a message to you. Are you working too hard for long hours? Are you under constant stress, pressure and deadlines?

How to solve this: First, (and most important) is to take time for yourself to feel into these emotions. Your energy is what will attract your clients into your life, so if you are writing marketing content from a negative space, that is what you are putting out into the world.

Take a break, a walk, or do some quick exercise to get yourself into a more positive space. Every time you sit down to write, or go out to a networking event, do something positive or inspiring to pump yourself up and go in with your highest vibration.

Does all of this still seem overwhelming? This might be the time in your business where you are ready to get help. Maybe you just need an outside mind helping to brainstorm ideas and topics, or maybe you just want to pass it on to an expert so that you can focus on running your business and providing to your clients. I invite you request a free marketing consultation to ask your questions, gain insight on moving forward and see how I work.

 

The Marketing Matrix, A Tool to Simplify Your Marketing Process

Have you ever sat down to work on your marketing and then realized you didn’t know what to say or how to reach your clients?

Marketing can sometimes feel like you are saying the same thing over and over again. This works if you are saying it effectively and drawing in your ideal clients, but if you are finding you aren’t gaining traction, then it might be time to revisit how you are sharing your message.

One of my favorite activities is to create a marketing matrix for myself and my clients. Well, let me rephrase it, it’s not my favorite activity but it is my favorite tool. The process of creating a marketing matrix can be slow and painful, as you try to find different ways to expand on your clients pain points. It takes focused concentration and visualization to understand your clientele. It’s often best to start on your own and then join up with a friend or fellow business owner who also understands marketing to help get you there.

What is a Marketing Matrix?

A marketing matrix is quite simple; it lays out your ideal clients’ pain points and your solutions in an easy to read manner.

  1. First you need to know your Ideal Client Persona – who they are, what their goals are, what their pain points are, demographics, etc.
  2. From there, you list the 3 main challenges or problems that they are trying to solve (related to your solution).
  3. You then break down those 3 main problems into 3 more sub items of problems.
  4. In total, you should have 9 pain points that your customers/clients are facing.
  5. For each pain point, you write a list of 3 unique solutions that your business can address for them.

Sounds simple right? It takes focused thought and time to create this as you want to REALLY understand your clients. From there, you know that you are magnetizing your potential with your messaging by specifically addressing their pain points.

Why Use A Marketing Matrix?

Viola! When it is complete, you have 27 talking points to inspire your marketing and advertising messaging.

This makes your life easier when you are trying to create content for blogs and social media, as well as becoming a resource. It can also be a helpful way to create the foundation and outline for free offers, speaking events and workshops.

Curious about how to get this started or how to create messaging that attracts your ideal clients? I offer a free initial strategy session to help explore the opportunities in your business. Request it today!

Client Persona - Download Now

How to Grow Your Business and Get More Clients During COVID-19 & Social Distancing

empty San Francisco city streets from COVID-19

empty San Francisco city streets from COVID-19With social distancing practices, almost all businesses have been affected in some way. With repercussions ranging between a full business shut-down, to working remotely from home or to changing their way of delivering their product or service, no one has escaped unscathed. So, what can you do to keep your business growing when there is such a drastic change in our way of lives?

  • Mindset
  • Current Clients
  • Pivot Your Business
  • Explore New Marketing Tactics
  • Look for New Clients

Do You Believe You Can Grow?

The first thing you must ensure is that you know there is still a functioning economy and that business is still going; there is a need for your services. The economy is still in motion, just in a different way of life than we are used to. You must approach this situation with an abundance mindset rather than a scarcity mindset.

How do you do this? It sounds simple but simple does not always mean easy. Your beliefs are deep-seated and created through your life so it can take time and thought (and outside help) to create the beliefs that will help you move forward.

Know that there are opportunities available & make a list of all the ways you could bring money in RIGHT NOW. Get creative and don’t just focus on your current business services – what are ways that you can create income by yourself and your skills. Let’s explore this together and ensure that you are steering your business with the right mindset.

Reach Out To Your Clients

The first thing you want to do is reach out to your existing client base. If you need to adjust your business practices, let them know via email or even a call if it that is best.

In addition, you may want to update your website to address new practices or to address COVID-19 in relation to your purchasing process.

Do you now only offer trunk-side drop off or delivery? Are you able to take clients on a virtual tour or meet virtually? Be proactive in letting your clients know how your business is adjusting.

Need some help implementing this? I can update your website or help set up an email system for your to stay in contact with your clients. Message me!

Marketing Tactics

The best thing you can do is go back to basics. Marketing is about helping your clients find your services/products to fulfill their pain or need.

Revisit who your customers are and what is their need at this time. How can you best support them? Is it to continue doing as you have? Or is it time to approach a tried and true situation more creatively.

Is their need for your product or service changing? Is there a greater demand or has it become a non-essential at the moment? Is there a way you can help them realize that it is something they want?

A strong business also has a magnetic message and pipeline that they are taking their leads through as part of their customer journey. Be sure to include nurturing your current leads (and gaining new leads) as an important part of your marketing in this process. These contacts have already expressed interest in your business in one way or another and are some of the lowest hanging fruit in your business pipeline.

Each business is unique, but I get excited exploring the ways that marketing can be applied to your unique situation. Contact me today to discuss how you can pivot your business marketing.

Do You Know How to Pivot Your Business?

We are currently in a time that is forcing us to a new way of living. There is much less physical connection and more online connection. This could mean exploring new ways of reaching your target market online, or adjusting your services to better meet our current style of sheltering in place. This is where you need to get creative.

Are there new ways that you can offer your services? Some businesses are now offering trunk-side delivery or picking up and dropping off right to their customers’ doors.

  • Can you create a digital version of your service?
  • Can you simplify your offering?
  • Can you adjust to meet the demand of the market?

 

If it isn’t possible to create a new opportunity in your current business, what do you need to do to keep afloat. Does that mean start a different service offering? Or picking up a job to have some stable income while you wait? There is no one right answer, but I am here to help you brainstorm and discuss what could be the best solution for you. Contact me today for a Business Strategy Review.

New Ways to Find Clients

Less people are outdoors and stuck at home means there is more social media usage. With the change in our way of life, there has been a major shift in shopping from hyperlocal and retail based to online again, especially when many of the stores are out of stock. Is there something you can do to make life easier for your clients? Consider where you have been marketing and what has changed in their behavior to change where you are meeting your clients.

Client Persona - Download Now

3 Steps to Get Your Time Back AND Increase Your Income

“Help! I’m Spending More Time in My Business but The Results Don’t Match!”

I hear this problem often with solopreneurs and small business owners. Your business grows and there are more activities to take on throughout the day…but your income doesn’t seem to be matching the increased results.

Have you ever experienced this? I know that I have had times in my business as well like that. I was so crazy busy and had so many projects going at once, yet all I felt was stressed out rather than successful. It’s the catch-22 of being a business owner.

The challenge I find is that there needs to be more systems in your business, and focused time management in your day. These are my first tips to getting your business back on track and finding the results you are looking for.

3 Steps to Get Your Time Back AND Increase Your Income

1. Focus on your strengths (and your income producing activities)

Are you the best sales person in your team? Do you know the product best and have the highest success rate in meeting customers needs? This is where you should be spending your time and effort.

Rather than expanding your sales force so that you can spend more time managing or in the office, have you considered hiring an admin or backend support staff so that you can spend more time in the field, where you produce the best results.

Look at your tasks this week and month and write down a list of everything that you do. Then put a + sign next to every activity that leads to more income (whether a sales appointment, client check-in, generating new leads, etc.) and a * sign next to every activity that you excel at that is tied to creating more income. (You may be amazingly organized and great at filing papers, but that is not where your skills are best used as a business owner.)

2. Delegate Your Admin and Non-Essential Tasks

Delegating can seem like a tricky process. Sometimes you feel like you are hiring someone before you are ready to pay for them, but by creating the space in your day you will be able to maximize the time for more income producing activities.

This can start small…hire a VA (virtual assistant) to help with project management, email management or bookkeeping. Hire someone part-time to come into your office 1x a week or 1x a month to organize the paperwork and projects that you have running.

Sometimes in the process of expanding yourself, and creating a larger sales force, you may actually step out of the sales role. Analyze this and decide if this is the best way to delegate yourself out. To do this, often requires having thorough training process and an extensive handbook.

3. Automate Your Marketing

By this I mean that you are creating systems in your marketing that save you time while reaching more customers. Marketing is key to your business but can also be overwhelming if you take on too many activities at once (from networking, speaking, creating content, offering free guides, blogging, building relationships) then you can be overwhelmed as it all takes time.

One of the easiest marketing systems you can automate is your website and your lead funnel process. Technology today is amazing! The ability to stay in contact with your leads and continue to add value so that they grow to trust you, is invaluable!

This ranges from automating email responders, creating a Customer/Client Journey Map of the touch points and connections you have with them through the sales process, and knowing your ideal client so that your message speaks directly to them. This is my favorite part of working with any client…understanding their clients and discovering the best way to reach their ideal clients!

Client Persona - Download Now

Why Your Business Needs Facebook

Some are hesitant to create a Facebook account for their business or company for various reasons. However, utilizing Facebook can really grow your business. You don’t need to use every social media platform, yet Facebook is one that is essential. Using it to it’s full potential will create new relationships for your company and help you sustain the existing ones.

Here are some reasons why Facebook is truly valuable.

Large Reach

Facebook is great because the number of its users worldwide. According to Grosocial, “there are more than 2 billion connections between local business and people.” So not only does this platform have many users, but it also facilitates connections. The number of people on Facebook is growing everyday. Facebook allows you to reach a wide audience of varying demographics. For this reason alone, marketing strategists consider Facebook a necessary component to get your business out there.

Get Info Out Fast & Frequently

Facebook is useful for businesses because it allows you to get information out quickly. In the world of social media, it’s not favored for multiple updates to go out within the same day on certain platforms (such as with Instagram). However, it is appropriate for users to update their Facebook at least twice a day. Use Facebook for promotions, sale notifications, or link shares without your clients feeling bothered by updates.

Media Mishmash

Out of all the social media platforms that exist today, Facebook is one that is conducive for a variety of media. You can post a plain text post, a video with a caption, or a photo with a caption. Businesses can take advantage of this! It’s a refreshing way to continually update your page and convey information about your company. Beyond that, it’s also wise to use the profile and cover photos to convey your brand identity.

Travelocity Facebook Cover

 

Travelocity’s Facebook page is a great example of how to do this. Their profile picture and cover photo work well together and communicate their brand identity. It communicates the sense of adventure their company wants to portray with the picture of the gnome and slogan Go and Smell the Roses. If you need a creative cover photo, we can make one tailored for your business today.

Marketing Insights

Facebook promotions are becoming more and more common for businesses to use, and for good reason. Page Insights on Facebook provides a way for you to track the engagement and reach of your Facebook page. This is a great means of gathering information about your audience. Looking at the metrics, you can see which posts receive the most response. You can learn what content your clients prefer. Facebook can enhance your marketing strategies.

Follow Up

There are so many ways to follow up with current and potential clients these days. Facebook is a unique and personal way to network. Also, it proves to be an effective way for people to engage with your promotions or marketing strategies. Responding to a post is a quick and easy way for people to reply to your company. Overall, it’s clear that Facebook can increase communication between businesses and their audience.

These are just a few main points about the benefits of using Facebook for your business. Yet this list goes on. Facebook allows you to keep in contact with colleagues, power partners, customers, and the general public.

Check out this article from Hubspot on how to quickly create a Facebook page for your business. It contains a slideshow to simplify the process and more in-depth points on how to take full advantage of using Facebook for your business.

Facebook is one of our favorite ways to reach out to our own clients! Talk to us today about how to enhance your Facebook marketing strategies or if you need help creating a page. We can also help you analyze your Facebook metrics.

Stay tuned for future blog articles from us about Facebook for business!

 

Effective Direct Response Marketing Tips!

Ready to expand your business and gain clients? At Designflair, we are big advocates of the direct response marketing strategy. Read our previous blog for an overview of the direct response strategy. It’s an effective way to make your business known, engage people and get clients.

The direct response strategy refers to any marketing technique that is crafted to evoke a response from the audience. It requires the business to make an offer and encourages people to reply. It’s usually measurable and targets a niche group. Direct response can be done through print materials, online advertising and campaigns, social marketing and over the phone. Most importantly, any great direct response tactic includes a call-to-action where you invite the viewer to respond – immediately.

A call-to-action completes your marketing strategy and can be accomplished in a variety of ways. However you go about it, there are some things to keep in mind. We’ve compiled some tips from our marketing and branding experience to share with you. Here are some things to consider when designing your next call to action.

Make Your Call-to-Action Obvious

  • Visibility is one of the most crucial factors for a call-to-action. As we’ve mentioned before, marketing, branding and design are inseparable – they coexist and support one another. This is where design elements come in to make your call-to-action really work. To engage the viewer, be sure your call-to-action is readable and grabs attention. This may mean that it’s designed in a larger font or done in brighter colors. The call-to-action needs to be the focal point of your marketing piece.

Make Sure Your Call-to-Action Works

  • This one is common sense, but we all make mistakes. When creating a call to action, take the time to double check that it works and is efficient. Printing fliers for your company? Have a few people proofread and edit your contact information. If your call-to-action is online, ensure your links are effective. It’s also a good idea to have your links open in a new page. This allows your customers to keep their place on your site or blog and open any links on a new browser page. A/B testing is a wonderful way to test out one call to action over another.

Accessible Follow Up

  • Provide various options for people to contact your business. Whether it’s your business card or website, provide all the contact information that the space allows. Some may only be able to reach you via telephone or email. Including an array of follow up ways will improve your response rate.

Be Confident

  • Don’t pose your call-to-action as a maybe. We’ve all seen this half-hearted offers such as, “May we send you a free copy of our newsletter?” Wording such as this makes it sound like your customers are doing you a favor. Be confident in your call-to-action and make a captivating pitch. A better way to say this is, “Click here now to receive our monthly newsletter! Free for this week only.” Another way to convey confidence is by including testimonials alongside your call-to-action. Factual evidence about your business will encourage your audience to reach out to you.

Evernote's Call To Action

 

photo from Evernote.com

The call to “sign up now” on Evernote’s website is a perfect example. It’s an effective call-to-action because it’s clear, succinct and grabs attention. The green button matches their brand identity and pulls the viewer in. The space around the call-to-action is important so that it doesn’t compete with the photograph. The viewer knows what step to take next.

Including a call-to-action in your marketing materials will capture attention and make it effective. When marketing your business, don’t merely give people information but also tell them what to do next.

Designing creative marketing strategies is one of our passions. Fill out our contact form today to discuss creating a call-to-action tailored for your business!

Direct Response Marketing Strategies & Graphic Design

Marketing, branding and design are truly inseparable. They are like the Three Musketeers, all supporting one another. As you desire to get a message out about your company or business (marketing) the cohesive design of your company is absolutely crucial. Branding is that unified front of your business, and design is what drives and delivers your message.

Dan Kennedy is a marketing genius who wrote No B.S. Direct Marketing, as well as many other great works. He insists that outrageous marketing is what will lead to success. No bland advertising, no unnecessary fluff, and no …b.s. And it works!

In terms of marketing, the direct response strategy is a great way to go since it elicits a response from the viewer. Direct response marketing is effectively communicating a message directly to your consumer. This can be done through online ads, fliers, emails, promotional media, newsletters and so on. Whatever the medium, direct response marketing is clear, efficient, and effective. At Designflair, we care about strategic marketing because we create designs catered to employ direct response marketing for our clients.

Let’s focus on one crucial aspect of direct response marketing: making an offer. If done correctly, direct response will always include an offer from the company, business, or non-profit to the consumer or client. Here are some things to think about when you’re creating your next marketing strategy.

What does your company offer?

Start with what makes your company unique. From there, think of what specifically you can present to your client. Did your last professional newsletter include an offer? How about your email update? Wise marketing is not just information, but proposing something to the reader.

Make your Offer Clear

Make it quantifiable. Is it a one-time offer? Is a monthly or seasonal offer? Are you proposing 50% off or buy one get one free? This seems obvious, yet it is important to highlight these details. For example, if your offer involves people contacting you, how do you want them to contact you? Be sure to include crucial information such as, “Email us today for your 10% discount!” This is where the design aspect comes in. Succinct and bold design allows the offer to pop and grab attention.

Carter's Coupon

 

photo from The Direct Marketing Voice

Gear Ads Towards the Consumer

As Dan Kennedy says, “Your ad isn’t about you. It’s about them.” As you do when you are planning your branding, think of your audience. (Again, here we see an overlap of the Three Musketeers!) Who is reading your advertisements or letters and what do they want to hear? Determining who you want to target your marketing to will allow you to easily generate what information to include or not.

Many businesses wing their way through marketing strategies, finding out works through trial and error. Don’t let money and time slip through your fingers.

Speak with us today to develop a marketing strategy that will be ideal for your business! We can come up with innovative ways utilizing design to get your company out there and to get people to respond.