Creating Conversations with Your Clients Through Marketing and Branding

creating conversations with your clients through branding and marketing

My philosophy is that the whole purpose of marketing and branding is to create conversations and relationships with your potential clients, and current clients. Your brand is the personality that your business or company has, and how the world views it. As a service provider, or solopreneur, your brand may also even be an extension … Read more

What You Need for Effective Website Design

Autzen stadium, local Eugene website designer

As a business owner, you know you need a website. But what does a website mean to you? Although it is a vital tool for marketing your business, there are many ways that it can be implemented and that is why it is so important to know what you want your website to do, and … Read more

How to run a successful business…and live a life you love

how to run a successful business and live a life you love - with adventure

The biggest challenge I often see with business owners is finding the balance between building a business, having a successful business, and having time outside of the business to actually live. There are three main stages in business that can affect this balance. The Growth Stage As you’re building up a new business (and in … Read more

Marketing Burnout – How to Get Your Inspiration & Creativity Back To Inspire Your Clients

As a good business owner, you know that you (or someone) should be marketing your business every day. That sounds great in theory, but it can certainly lead to a marketing burnout where you just run out of ideas or feel like you are only repeating yourself. Below are some common problems, and solutions on … Read more

The Marketing Matrix, A Tool to Simplify Your Marketing Process

Have you ever sat down to work on your marketing and then realized you didn’t know what to say or how to reach your clients? Marketing can sometimes feel like you are saying the same thing over and over again. This works if you are saying it effectively and drawing in your ideal clients, but … Read more

How to Grow Your Business and Get More Clients During COVID-19 & Social Distancing

empty San Francisco city streets from COVID-19

With social distancing practices, almost all businesses have been affected in some way. With repercussions ranging between a full business shut-down, to working remotely from home or to changing their way of delivering their product or service, no one has escaped unscathed. So, what can you do to keep your business growing when there is … Read more

3 Steps to Get Your Time Back AND Increase Your Income

“Help! I’m Spending More Time in My Business but The Results Don’t Match!” I hear this problem often with solopreneurs and small business owners. Your business grows and there are more activities to take on throughout the day…but your income doesn’t seem to be matching the increased results. Have you ever experienced this? I know … Read more

Why Your Business Needs Facebook

Some are hesitant to create a Facebook account for their business or company for various reasons. However, utilizing Facebook can really grow your business. You don’t need to use every social media platform, yet Facebook is one that is essential. Using it to it’s full potential will create new relationships for your company and help … Read more

Effective Direct Response Marketing Tips!

Ready to expand your business and gain clients? At Designflair, we are big advocates of the direct response marketing strategy. Read our previous blog for an overview of the direct response strategy. It’s an effective way to make your business known, engage people and get clients. The direct response strategy refers to any marketing technique … Read more

Direct Response Marketing Strategies & Graphic Design

Marketing, branding and design are truly inseparable. They are like the Three Musketeers, all supporting one another. As you desire to get a message out about your company or business (marketing) the cohesive design of your company is absolutely crucial. Branding is that unified front of your business, and design is what drives and delivers … Read more