Have you ever sat down to work on your marketing and then realized you didn’t know what to say or how to reach your clients?
Marketing can sometimes feel like you are saying the same thing over and over again. This works if you are saying it effectively and drawing in your ideal clients, but if you are finding you aren’t gaining traction, then it might be time to revisit how you are sharing your message.
One of my favorite activities is to create a marketing matrix for myself and my clients. Well, let me rephrase it, it’s not my favorite activity but it is my favorite tool. The process of creating a marketing matrix can be slow and painful, as you try to find different ways to expand on your clients pain points. It takes focused concentration and visualization to understand your clientele. It’s often best to start on your own and then join up with a friend or fellow business owner who also understands marketing to help get you there.
What is a Marketing Matrix?
A marketing matrix is quite simple; it lays out your ideal clients’ pain points and your solutions in an easy to read manner.
- First you need to know your Ideal Client Persona – who they are, what their goals are, what their pain points are, demographics, etc.
- From there, you list the 3 main challenges or problems that they are trying to solve (related to your solution).
- You then break down those 3 main problems into 3 more sub items of problems.
- In total, you should have 9 pain points that your customers/clients are facing.
- For each pain point, you write a list of 3 unique solutions that your business can address for them.
Sounds simple right? It takes focused thought and time to create this as you want to REALLY understand your clients. From there, you know that you are magnetizing your potential with your messaging by specifically addressing their pain points.
Why Use A Marketing Matrix?
Viola! When it is complete, you have 27 talking points to inspire your marketing and advertising messaging.
This makes your life easier when you are trying to create content for blogs and social media, as well as becoming a resource. It can also be a helpful way to create the foundation and outline for free offers, speaking events and workshops.
Curious about how to get this started or how to create messaging that attracts your ideal clients? I offer a free initial strategy session to help explore the opportunities in your business. Request it today!