Most business owners would agree that having a website is a vital part of marketing (and even additional sales in) their business. Whether their website is a destination to share their knowledge, build trust with potential clients, or even help with the sales process, it plays a major role in marketing your business.
Why Is Your Website So Important?
Your website is a tool in your marketing program; it is working for you 24/7, can bring you in front of those looking for your services, can help build trust with your potential lead, can turn them into a lead, and more!
If you’re wondering what a lead is, it is someone who you have the contact details of that has shown interest in your service, but has not purchased yet.
With the correct messaging, and with a thorough understanding of your ideal client, you can speak directly to their need and inspire them to take action with you. Whether this is through an offer, a free download, a free challenge, etc., you are giving them something of value to help them better understand their problem. Knowing your ideal clients is the most important step of your marketing, which is why I strongly suggest having your ideal client profiles and even a marketing matrix of their challenges that you solve, filled out thoroughly.
The Correct Messaging For Your Website
People buy because of the way they feel, not from features and benefits that you list, and definitely not from just products and services you offer. Sharing the story of your guidance and processes can help them feel relieved and relaxed to trust you, and also know that you can actually help them with their problems. The Storybrand style of messaging that leads your clients through a journey is just one example of how to do that.
When you know your client, and understand their challenges, you can empathize and even stand in their shoes. This empathy helps to better address their needs as well. (Not in a manipulative way, but in a way to serve; your intention plays a large role of how well your actions and marketing tactics work.)
A Website in Progress
Have you ever gone to a website while looking for a solution, whether it was to address the ants crawling through your house, the emergency plumbing leak, researching which tint to put on your vehicle, etc.? How did you select the service provider that you eventually went with? Was it the one that understood your concerns/emergency and offered solutions that made sense? Or was it the one where the information wasn’t clear, their website was hard to navigate. The first one of course!
The 1 Thing
The key to a great website is to create an easy decision-making process for your client.
Help them find a solution and show them you are a trusted expert they can work with.
Looking for ways to improve your website? Schedule a complimentary consultation to review your website and explore ways to maximize your marketing efforts.