Why is marketing so hard?

For many of my clients, the effort of on-going marketing actually pulls them away from their core competency and their main income producing activity – their business. Yet as savvy business owners, they know that marketing must be an integral part of growing their business.

It’s a struggle that many business owners have and ask: “How do I split my time between growing my business and doing my business?” And that’s the right question to ask, because marketing activities should be 50% of your day in order to grow your business.

marketing your own business - motorcycle mechanicFor some, this means bringing on extra help in the form of staff who handle the admin (and non-income producing activities) or contractors who have a level of expertise to take the projects off their plate.

Marketing isn’t actually hard, it’s more that it takes time to fine tune and it takes time to implement, it’s a skill, which can seem overwhelming to master on top of the client work that you are doing. Marketing is a precise skill that is vital for growing your business. Just because you open your doors, or launch a new website, it doesn’t mean that you will automatically get customers in your door. You need to market yourself so that they know you are there, and ready to address their needs.

Why Hire Someone to Do Your Marketing?

Clients hire me because my business IS marketing. I specialize in it so that I can help my clients be the best they can be, and attract their ideal clients, with no stress! Marketing has general best practices which are then applied in a unique way to your own business – there are no cookie cutter solutions though generic options can save on time and price.

A recent client hired me because she could trust me to take care of her ‘baby’ (her business) so that she could let go of the stress, but know that it was still being taken care of. Together, I helped her finish a major marketing project in 2 months that she thought would take 12!

What Does a Marketing Consultant Do?

As a marketing consultant, I help take away my client’s stress and fear, while also helping them increase their income and have more consistent cash flow – in less time!

Need someone to take on the hard work and dirty work of creating your marketing?

There’s the ideal client profile that you need to refine, or maybe the free offer for your website that will inspire them to reach out to you, or even the marketing funnel so that you know how to address your clients in every step of their decision making process…

It’s having the finely tuned message that speaks directly to your clients.

Good marketing is all about knowing who your clients are and how you can provide value to them while they are deciding what solution will best fit their needs or solve their pains. The process to create this takes time and concentration to understand and get into your clients’ heads.

I work with clients in the capacity that they prefer, ranging from a consultative view where I guide them on what to do, to a hybrid model of guidance and implementation, to a complete hands-on plan where I implement all of their marketing based on their input and feedback.

How is your marketing holding you back? Or how are you resisting in your marketing that is holding back your business? Let’s chat, I help my clients overcome their blocks and resistances to marketing by making it clear and easy. Message me today.

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Creating a Marketing Funnel in 2 Months [Client Story]

Have you ever felt so overwhelmed by the breadth of your dream that you couldn’t actually take the first step forward?

Recently, I helped a client whom I’d met at a masterminding session. She was talking about the breadth and depth of the background content she’d created for a curriculum, but was so overwhelmed by the marketing that she wasn’t sure if it would launch before the end of the year (this was in January).

Designflair client testimonial - Mary

She was overwhelmed because it wasn’t her area of expertise…her field was her area of expertise, not marketing. She was telling our group how she needed to create a lead funnel, and marketing engagement and a way for new members to join her program. Throughout the her turn, I provided ideas for how to build her funnel and suggestions that could create growth and forward movement in her business. She was so comforted and impressed by my insights that she knew she had to hire me.

Mary went from stuck and overwhelmed, to having a complete marketing funnel and launch in just 2 months!

What I created for her:

  • A customer journey to get to the certification process
  • An opt-in funnel, including quiz for suitability & candidate handbook
  • Systems to handle new leards
  • Email announcements to clients
  • Candidate handbook
  • Customized quiz for candidates
  • Refined marketing messaging on her website, handbook and other marketing materials
  • Social media posts

In just this short time of marketing consulting, her course is launched, her 2 free offers are available, she is running her pre-launch and she is officially opening her certification in June! We are both so excited as her expertise will make a positive impact on the world.

You know your topic – I know marketing. Together we make the perfect team!

If you’ve ever felt stuck in moving forward, this video will convince you that there are ways to create results! Hear Mary’s story:

“This project means a lot to me and I didn’t want to mess it up. I wanted to trust it to someone who could make it professional and magnetize it to attract my client.”

“Having you (the expert) to take the reins on this made it all possible….to give this baby to you and I felt confident that you were going to take care of it for me.”

“The biggest insight was the freedom you gave me, but also the level of comfort you gave me. It was ok to give you the baby.

“You exuded the feeling of trustworthiness and confidence. Everything about the way we connected instilled a sense of confidence that you would take care of it.”

I agree that marketing can be intimidating. You want to get it right so that you are putting your time, effort and money to go use and it can be easy to procrastinate when it isn’t an area of your expertise…

“It kept taking a backseat. It was cool that so many people knew about this and asked “when is it coming out?” but it was also so scary to know that the marketing had to be created. I was procrastinating.”

If you’re looking for support to create your marketing funnel or campaign and need help with either the big picture strategy, or the actual implementation, I’d love to help!

Marketing excites and energizes me and each new client and business is like a puzzle to solve.

If you need a helping hand to take your business to the next level, let’s chat in a marketing strategy session. It’s free, because until I understand your business, I can’t offer practical and useful advice to move you forward.

Setting Up A Marketing System – How to Close a Sale With Ease

I recently started working with my ideal client – she is amazing!! She is an established business owner who knows her market and knows her goals in business…however, she was feeling overwhelmed in setting up her marketing to create her new program. She thought she needed 9 months to get it implemented and even that stressed her out. Now that we are working together, our timeline is 6 weeks!

Does this familiar? You know what you should be doing to market and create your lead and customer pipeline (or at least know that you should have one), but never seem to have the time to create it. Or else, it is so daunting that you put it off to the next day…and the next…and the next… suddenly it’s been several months and your marketing isn’t set up!

Imagine that you woke up tomorrow morning and your marketing was setup: your offer, your website, your newsletter was all ready to go. You had beautifully designed, effective brochures to send to your potential clients and they were asking to have appointments with you! That’s what I help my customers with – creating the systems to run smoothly, targeted to speak to their ideal clients. Let’s look at what this involves.

What Does a Marketing Campaign Look Like?

Every business is unique, yet the foundation of marketing is the same. Serve your customers and help them solve the pain that is interfering with their lives. As heart-centered business owners, we truly care about our clients and want to make a difference in their lives. However, sharing this with them can be difficult at times, especially when you are trying to create the words for your own business.

The basic areas of your marketing program should look like this, where you are holding their hand every step of the way.

  1. Lead Generation
  2. Lead Nurturing
  3. Understanding Your Client
  4. Closing the Sale

Lead Generation

This is about being found by your ideal client, when they are looking for a way to solve their problem. Whether you are a retail store, a service-based business or a B2B business, this is an important factor in growing your business.

Lead Generation is about having the information/support your ideal clients are looking for to offer service, while showing that you are the best to help them solve their problem. This can be in the form of content on your blog, videos of YouTube, and a free offer on your website for them to download that goes into greater detail.

Lead Nurturing

The next step of this process is vitally important. How are you nurturing your leads once they encounter you? Are you expecting them to buy your product/service on the first contact? That can be like expecting someone to marry you after the first date! They need time to get to know you, trust you, and know that you can solve their problem.

How do you stay in contact with your leads? Is it by email newsletters? Do you have a private Facebook group they can join? Do you continue to provide advice and tips that help them move down the sales funnel and closer to hiring you? There is a definite process to creating the right content to help support your lead.

find peace with your marketing
Find peace in your marketing with a system, and expert support.

Understanding Your Client

Now is the time when you really get to know your client – you have an intro session/initial consultation/sales meeting! You get to hear directly from them what their concerns and problems are, where they are at, what they’ve tried and if they are a good fit for you or your products.

In addition, you can prep them for this meeting by providing more information about yourself, answering FAQs, and presenting yourself as an expert resource – all before you talk! This is where a marketing system to close the sale extremely helpful. When you have all the pieces setup ahead of time, meeting with new clients and selling yourself becomes less intimidating and so much easier!

Closing the Sale

The final step in creating a customer from your marketing is to close the sale! Do you have a process that you lead them through that helps them determine whether you are the best fit for them as well?

Do you know how to close the sale authentically, with love, without being pushy? All of this can be created to help streamline your business and improve customer sales while serving with your heart.

I love marketing! If you have questions about this, or would love to reduce your stress and headaches by getting support with this, contact me.

I offer a full range of services, from one-off strategy sessions, to marketing coaching services where I advise you and create a plan of action for you to implement, to marketing consulting services where I help you create the plan and then implement it for you so that you don’t have to. That way you can focus on your strengths in your business.