Client Project: Dr. M. Riad El Ghonemy Website

I’ve been building and coding websites for over half my life now (wow! I can’t believe I can say that but I really did begin at 12 when I first taught myself HTML code) and last year I realized I needed to expand my repertoire of web design options.

Last fall I joined a Meetup group, Webify Your Business Tri-Valley, with two great guys who help small businesses with social media and SEO.  We meet weekly and it has been a great place for me to bounce ideas off them about different online strategies, as well as learn from each other.

Through this meeting, I finally forced myself to learn WordPress for two reasons.

Many of my inquiries lately have been for websites that the users could update themselves and custom CMS websites start in the thousands and go up.

It was a major trend in the online industry and I wanted to at least gain an understanding of what WordPress could offer.

I am pleased to say that since the beginning of 2011, I have built 6 WordPress sites. Yay! I now have the confidence and experience to offer these websites as a part of my services repertoire for those looking for the additional features it provides and with a smaller budget.

The website for Dr. M. Riad El Ghonemy is just one of those websites. The client came to me asking for a website for his father, who is a published author and renowned Development Economist. His basic requirements were to have a site to provide information for his father with more emphasis on content than design. Click to view the completed website.

A wordpress website for Dr Rhiad El Ghonemy
I now make WordPress websites too!

Interested in more information about the Webify Meetup Group? Contact me and visit the host’s website for more information about internet marketing.

Client Work: Leading Renovations Flash Banners

On several ocassions, I have worked with ReachLocal in San Jose. ReachLocal is postitioning itself as a leader in local search through Search Engine Marketing (SEM), such a PPC ads, and Search Engine Optimization (SEO). Here is an explanation of what they do: ReachLocal services.

I have worked with ReachLocal on several ocassions to build SEO focused websites for their clients as well as create the flash banners for their remarketing campaigns. The remarketing campaigns only show these banners to customers who have previously visited their site, encouraging them to return to the site through special offers. This is a much more cost efficient solution for smaller businesses with a limited budget, rather than paying for every visitor on a website to see them, they only pay for qualified leads who have already visited their site.

This brings in the question of how much do you want websites to know about your web travels, but personally, I’d much rather see ads that are relevant to my interests than random ads. This targeting has actually worked in my advantage to find deals I was actually interested in. Browsers are now working on features to block this.

Anyway…back to my work for Leading Renovations. Here are still shots of the three ads I created, rectangle, skyscraper and leaderboard.

Leading Renovations Flash Banner Ads
My proof for the rectangle ad before it was animated. (Offer may be expired).
Leading Renovations remarketing campaign
Flash ad proofs for the leaderboard ads

 

Skyscraper marketing flash banner ads
The final piece to the matching set of ads

Want to learn more about how I can help with your online marketing campaign? Send me an email and I’ll get in contact.

EcoScape Landcare – An Antioch-Based Landcare Company

Recently, I finished the initial work for EcoScape Landcare. This included business cards, brochures and a small website to get their name out there. They have years of experience in the landcare industry but are only just starting this company on their own now.

Ecoscape landcare business cards - alameda & contra costa county
The business card has a relaxed yet professional tone with highly saturated colors and whimsical grass across the bottom.

They wanted to convey this experience while also creating a more personable brand that is both environmentally friendly (by creating more sustainable garden areas that require less water) and community focused.

 

They chose the bright vibrant greens for the refreshing tone and a modern clean style.

Ecoscape landcare style guide choices
The final choices of style direction that EcoScape Landcare chose from the style guide I created.

EcoScape Landcare required a website immediately so that they had a stronger business presence while approaching new customers. While their basic requirements were just to have information about them available online, I made sure to include an easy to reach contact form on every page in order to encourage customer interaction at the very moment the visitor was ready.

With a greater timeline and budget, this process would be thoroughly planned out and implemented to create a strong lead generation and lead automation funnel.

Ecoscape Landcare Website - An Antioch-Based Company
EcoScape Landcare required a site immediately so that they had a web

Visit their site at: http://www.ecoscapelandcare.com/