Does your business still need business cards?

Designflair Business Card Design & Print

Business cards do still have a purpose, but like all marketing, should be targeted to a specific purpose to get the best results.

Designflair Business Card Design & Print
Business cards printed with Spot UV (gloss) and metallic foil to create extra dimension.

With the move to everything digital, many predicted that print business cards would be a thing of the past. Some have gotten creative in using only digital cards, exchanging info through apps, or even creating 10 second video ‘business cards’, but others still believe that a physical card has value. I agree with both thoughts, business cards are valuable for providing information about your business, but when targeted and created with a specific purpose in mind.

In COVID times, there is an even greater emphasis on digital: there are digital meetings, less in-person interactions and fewer physical exchange of products, meaning that there are fewer opportunities to hand out business cards.

My belief is that once things return to a new normal, there will be a greater emphasis on the physical and in-person meetings. When we use more of our senses then just sight (as with online meetings and digital business cards), we have greater appreciation and engagement with our environment.

When You Need Business Cards

Foremost, business cards are important to give to customers and potential customers. One of their first impressions of your business is often your business card. It tells them your basic information, but also creates consistency in your brand and can be a way to ‘wow’ them.

The design of your card is important, but even more so is how you print it. As a designer, I notice these things: a thicker business card, textured paper, glossy (spot UV) or other embellishments stand out to me and lets me know that the business takes pride in their name. (When I’m at a place of business that has business cards, I almost always pick one up.) The more a business card creates an experience, the more I remember it – especially when it ties in with the business itself.

Always have just a few business cards handy, as you never know what conversation will start in the middle of the grocery store, in a line etc. I’ve been asked for business cards more often in a casual setting than I’ve ever expected.

When A Digital Business Card is Better

For many business owners, networking means meeting lots of new people, exchanging business cards and then ending up with a box full of business cards you never look at.

No matter the good intentions, most business cards just end up in a box for future sorting. The most efficient method in this setting is to take a photo/use a digital business card scanner to take a copy and add your notes – less space and easier to find in the future!

For networking, where lots of people are coming together to exchange information, a digital business card may be better received as it can be stored in email and on their computer for future use. Proactively sending a digital business card can also help you stand out from the crowd.

For digital business cards, a well-designed business card is still important to the brand and growth of your business.

Business Card Design Inspiration

Looking for business card inspiration? Here are 60 awesome business card designs for inspiration. Notice how they carry the brand style, and even help enhance it. Some even have a talking point that encourages conversation with you.

Your logo is the start of your brand and business, but the business card and website are what help create your visual identity and how others will relate to you.

Whether you need a creative business card, professional one, or just a simple business card, I can help you create the look to suit your brand. Check out some of my business card designs on my portfolio., under ‘Branding’.

What about you?

As a consumer or client, do you use business cards? Do you look for a business’ information? Consider how you use business cards and if you are similar to your ideal customer.

Why We Work Together: Collaborative Work for Successful Design

We don’t have cubicles at Designflair studio and there is a reason for that. We work together on our projects, which allows us to be creative and successfully accomplish what we set out to do. Working collaboratively is how we thrive.

Our Collaborative Design Process

To give you an idea of how we typically accomplish a project, here is a glimpse of our process.

Proposal – A client comes to us with a need or idea and we lay out how we can meet that need. Our marketing department communicates what services we provide. This can also be called “defining the problem” – the step where we understand what isn’t working for a client and propose how to solve it. We suggest the best solutions based on our client’s need, their industry and their target market.

Ideation – This is when concept development takes place. We do any research necessary for the project and brainstorm ideas. This step can include mood boards, where we put together certain colors and fonts that fit a brand. It may require us to research a specific field for a client to figure out what their target market is. We also explore competitors and even just general design that fits the style the client is looking for. We take the information we gathered and develop ideas to solve the problem or make our client’s idea become a reality.

Feedback – After we create the first set of initial concepts for a project, we send them off to our client. The client then provides feedback and we make changes from there.

Revisions – This is another opportunity for us to work as a team! After talking with our client about the our concepts, we have a clearer picture of what they are looking for. Then our designers discuss how we can alter our ideas and refine them down to a final solution.

Reach Design Solution – At the end of the process, a design is accomplished that fulfills the client’s need and benefits their business. Working collaboratively ensures that we didn’t miss anything because we have multiple eyes on the project. We make sure nothing falls through the cracks and multiple people ensures we look at the project from multiple perspectives.

The Importance of Collaboration in Design

So why do we work collaboratively? To do what we do well, develop creative concepts, we need to work together so that our ideas can then play off of each other. The steps of ideation and revisions are very much collaborative; sometimes an idea is inspired from someone else’s initial concept. We work as a team to come up with a beautiful design.
Collaboration leads to be creativity, as we bounce ideas off each other and provide feedback on projects. Working together allows us to strategize, asking ourselves how we can truly we can create the best design for you, our client.

There are many tools out there to work as a collaborative team, yet teamwork really begins with willingness. It starts with the desire to learn from one another, being willing to listen and then speaking up to contribute to the collective effort. Our team of designers have experience and skills that allow us to tackle projects and create fantastic designs.

Collaborate_Quote
What does your business need or how can it be improved? Our team will come together to find a design that will benefit you!Fill out our contact form to get in touch with us today.

The Essentials of Business Card Design

Business cards can seem trivial in a time when everything is moving digital, yet these small cards are very significant. They’re a representative for your business, going forth from your hands to people’s pockets, desktops and (hopefully not) their trash can. The design of your business card is often the deal-breaker, determining whether people hold onto it or not. Business card design is a way to make your card truly effective.

A business card must be functional and one-of-a-kind. As a core piece of branding material, business cards need to be functional and effective first. Clearly stating your contact information is a must. It needs to be legible and accurate, ensuring people are able to refer to it later and contact you. In addition to being effective, a well-designed card is one-of-a-kind that represents your business.

The first way to make your card unique is by making it consistent with your brand. Including fonts and colors on your card from your brand identity will distinguish it from others while making the colors consistent with your other branding materials will also allow people to associate it with your business in a visual way.

Secondly, a unique business card is achieved through a creative design. Printing can be creatively used to enhance the design as well and there are many different types of printing that can be used to make your card stand out. This article from Design Bolts explains the various types of printing. Briefly, printing techniques include spot-uv coating, embossing (letterpressing), foil printing, die cuts, and lamination (special finishes).

Make your business card useful. Adding a function to your card is another means of making it a unique and effective tool for marketing your business. Do you provide a service? Design your card so that it acts as an appointment reminder. It can also be made useful by including a call-to-action! This initiates a response from the person who is on the receiving end. Check out this article from American Express on how to create an “irresistible” call-to-action, such as by including an incentive.

CTA business card specky boy

photo from SpeckyBoy.Com

Here’s an example of a card that includes a call-to-action on the backside by offering $10 off. It’s a smart way to take advantage of space and to bring in business.

Another way to be creative in your card design is through use of color. Does your business card contain contrasting colors? Do the colors convey the mood you are trying to achieve? For example, using specific colors can communicate that your business is welcoming. Maybe you’re trying to achieve a modern look, in which the use of black and white would be appropriate.

Thrive Support Services came to us in need of a business card. We created a card that fits the energetic and exciting feel they have as a company. Their goal is to hire people who have the same values and are respectful to their clients but also have fun doing what they do. This required a complete redesign with a new logo and website as well. This card true to their brand identity, using bright green from their color scheme as a background color to give it a fresh, energizing and modern feel.

Thrive Business Cards 01 edit

The green draws attention to the name of the card holder, accents the logo, and makes the card pop. The use of color is bold, yet doesn’t distract from the information. The layout is also what makes this card effective. This card has a modern look and clearly displays how to get a hold of them. We created a business card that Thrive feels confident handing out to represent who they are.

Investing in quality business cards will demonstrate that you care about what you do and that you invest in your own business. We develop creative and functional designs that grab attention and make your business card a keeper. Contact us now to discuss how we can improve your business card!

What is a Rebrand? Why Does My Business Need One?

A rebrand is the process of refreshing your business identity to better represent your company. Your business is a changing and evolving thing and over time you may discover that your logo and branding no longer represent your initial goals or else you have grown beyond your current brand message.

What is Branding?

A brand is the associations that a person will make with your company, product or service. If a brand results from a set of associations and perceptions in people’s minds, then branding is an attempt to harness, generate, influence and control these associations to help the business perform better.

Why Rebrand?

  • A shift in target market
  • An extended period of time since your initial branding
  • A temporary logo and brand was initially setup due to budget constraints
  • A need to elevate the professionalism of the brand
  • An introduction of new products or services
  • New ownership or business succession to the next generation
  • A change in product or services

Rebrand Case Study – New Logo

The most immediate example of a rebrand is my own Designflair. Designflair was first developed in college as my freelance business and had a very flowery, girly feel to it. I used the ribbon as a ways to represent the ‘flair’ of my business name and to emphasize the finesse with which I work. It was a sort of visual representation of myself (although I don’t think of myself as super girly) early in my design career.

Designflair logo and business card rebrand

When I began to work in a more professional environment, I used the opportunity to develop a cleaner, more modern logo with a bold red instead. I cleaned up the typography within ‘Designflair’ and developed the tagline “building business identity”.

The most recent iteration of my logo is actually a temporary one. It was time to bring a new image to Designflair, one that represents my growth and the further refinement of my skills these last few years. It also is a fresh start for this chapter in my business life. However, the process of designing for one’s self is always most difficult than for a client so the temporary design was created for a quick launch while we spend more time developing a fresh look and feel for the new year.

Rebrand Case Study – Branding Elements

Sometimes a rebrand is just adding some extra elements to the main branding materials. In this case, we updated a client’s stationery to improve the visual hierarchy of the information and create a stronger sense of identity.

business card rebranding

Rebrand Case Study – Same Logo, Updated Brand Identity

With another client, they loved their logo and the blue tones of their brand but it just didn’t have the depth or in the case of their business cards, the legibility they needed.

As an accounting firm but also business consultants, they wanted to create a sense of stability and tranquility related to finances. We brought in a green and cream as a secondary color and played with the depth of the blue throughout their new business cards and tax folder they give to clients.

Essential Business Concepts tax folders and business card redesign

A rebrand can range from just changing the colors on a business card, to updating the design across brochures, stationery and website to a complete redesign of the logo and corporate identity.

The benefits of working with Designflair is that we work as an extension of your company, an external marketing department and we are available to provide advice and offer these improvements to your brand as quickly or as gradually as you require.

Contact us today to learn more about how a rebrand can help your business – or if you really even need one!

EcoScape Landcare – An Antioch-Based Landcare Company

Recently, I finished the initial work for EcoScape Landcare. This included business cards, brochures and a small website to get their name out there. They have years of experience in the landcare industry but are only just starting this company on their own now.

Ecoscape landcare business cards - alameda & contra costa county
The business card has a relaxed yet professional tone with highly saturated colors and whimsical grass across the bottom.

They wanted to convey this experience while also creating a more personable brand that is both environmentally friendly (by creating more sustainable garden areas that require less water) and community focused.

 

They chose the bright vibrant greens for the refreshing tone and a modern clean style.

Ecoscape landcare style guide choices
The final choices of style direction that EcoScape Landcare chose from the style guide I created.

EcoScape Landcare required a website immediately so that they had a stronger business presence while approaching new customers. While their basic requirements were just to have information about them available online, I made sure to include an easy to reach contact form on every page in order to encourage customer interaction at the very moment the visitor was ready.

With a greater timeline and budget, this process would be thoroughly planned out and implemented to create a strong lead generation and lead automation funnel.

Ecoscape Landcare Website - An Antioch-Based Company
EcoScape Landcare required a site immediately so that they had a web

Visit their site at: http://www.ecoscapelandcare.com/