As a new business, the common question is what is more important for your brand, your logo or website? A common new business package (or rebranding package) includes: logo design, website design and business card design (so that you can share your business – digitally or in person). What’s the most important? Your messaging and … Read more
We’ve mentioned much of the importance of having a website for your business, and a well-designed site at that. Websites are the first place people go to find out more information about your business. A crucial part of your branding, a website is an ambassador for your business. It’s an opportunity to make a lasting … Read more
The stats are in; smartphones have been taking the lead for internet usage, leaving the number of desktop searches behind. According to studies done last year, mobile device internet use has surpassed desktop use. If you are a business owner, your website must be mobile-friendly to ensure the success and online visibility of your website. … Read more
As we spend more and more time on the web, the importance of great website design becomes apparent. Website design is particularly crucial for businesses and companies who need a site to communicate to their customers. We’re going to discuss what elements make for beautiful and functional website design and look to modern and innovative … Read more
What is Mobilegeddon? “Mobilegeddon” is going to take place on April 21st. Mobilegeddon is an anticipated algorithm update from Google as they recently announced, “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact … Read more
The social media world can be overwhelming and seemingly impossible to keep up with. And yet, it’s a necessary element to growing any business. Which platform should your company use? How often should you update and when? At Designflair, we value social media as it allows our business to thrive and we’ve seen it benefit … Read more
Let’s talk SEO (search engine optimization). Link building can be can be a difficult part of search engine optimization, however, it’s one that can greatly benefit your site when done well. As we’ve discussed on the blog previously, there are various SEO strategies and within that, link building techniques. As Google comes out with more … Read more
What is SEO? How does SEO help my website? Have you heard of SEO and yet you’re unsure of what it really means? SEO stands for Search Engine Optimization and is the development of traffic from search engines such as Bing, Google, and Yahoo. Whenever you do a web-based search, there are thousands of wheels … Read more
Need some tips and tricks on how to create a memorable website to your customers? Take a closer look at your “About Us” page first. Although just a page on your website, it is actually a reflection of how your company views and presents itself, and therefore, part of branding. Use it as a tool … Read more
In our blog, Why is Rebranding Important?, we defined branding and showed our own rebranding process at Designflair’s. Now we’ll take a look at why branding is crucial to your business’ success and how to create a consistent message. A brand is the associations that a person will make with your company, product or service. … Read more
