As a new business, the common question is what is more important for your brand, your logo or website?
A common new business package (or rebranding package) includes: logo design, website design and business card design (so that you can share your business – digitally or in person).
What’s the most important? Your messaging and understanding of your target market.
Yes, that doesn’t answer your question directly but it is the foundation of it all your branding. You must know who your audience is, what they want and how your service helps them.
If you create a logo or website without understanding your customer, you will find that you may be revamping all your materials in the next year or two as you start to better understand your customer.
Your logo is important for brand recognition, and standing out from competitors, but your messaging is what helps you attract and connect with your ideal client.
Branding vs Marketing
What is Branding?
- A brand is a set of associations that a person (or group of people) makes with a company, product, service, individual or organization.
- If a brand results from a set of associations and perceptions in people’s minds, then branding is an attempt to harness, generate, influence and control these associations to help the business perform better.
What is Marketing?
- The process of promoting the value of a product or service in order to get someone to buy it.
- Marketing is the message you use to promote you product or service; what you say and how you say it to explain how awesome your product or service is and why people should pay for it.
Why Are Both Important?
- Branding alone does not make someone buy your product or service, but it does help you stand out from the competition.
- Marketing can be used to push or pull customers to buy your product or service, but it is not what differentiates you from your competitors.
Marketing Messaging
So essentially, your logo is important for brand recognition and your website is vital for being found (if that is how client search for you). The branding on your website is important, but your messaging is vital to have clients reach out and contact you.
The answer is, each case is unique but make sure you understand your ideal client and know the messaging to create so that they understand how you help them, and they want to work with you (magnetic marketing).
If you are exploring a brand refresh, or are starting a new business, I invite you to schedule a marketing consultation to determine the best path for your business success.
![Change this one thing to improve every strategy
The problem is not the strategy. The problem is that your strategy is only providing surface level solutions.
While the strategy is helping you with your marketing - your actions - it’s not helping you with your resistances - your blocks & challenges to implementing the changes.
It’s not addressing YOU, the creator of your business.
The heart and soul of your business.
You must go to the foundation [mindset] before you change the surface [strategy].
This is why every time you try a different strategy, you get similar results.
You make cash and attract some clients. But you don't blow it out of the water like you imagined you would.
When you show up fully as yourself, no resistances, no fears, you make cash
You speak boldly. You attract your ideal clients.
When you have resistances, it prevents you from implementing.
One of my design clients hired me to design & build a funnel for a course she had. However, upon completion, she delayed sending the announcement email for weeks! This was a funnel her clients were ASKING for! They needed it, and it was ready to go…
As a graphic designer, I couldn’t help her. It became frustrating to watch, but also the hundreds of clients and thousands of dollars she was losing.
When you work from the inside out - your subconscious - you shift the way you show up.
Raising Your Revenue, my free masterclass, addresses not only how to create an offer that instantly leads to high value conversions/sales but also identify the mindsets holding you back from doing this.
Join me in the DMs to learn more and be first to get details.](https://designflairstudio.com/wp-content/plugins/instagram-feed/img/placeholder.png)
