Branding vs Marketing Copywriting vs SEO Copywriting

Web Design-Branding vs Marketing vs SEO copywriting

There are three main elements that come in to play when designing a website: 1) branding, to create the look and feel of your visitor’s web experience, 2) marketing content, to speak directly to your customer and help them understand that you can help them reach their goal/solve their challenges and 3) SEO content, so … Read more

Creating Conversations with Your Clients Through Marketing and Branding

creating conversations with your clients through branding and marketing

My philosophy is that the whole purpose of marketing and branding is to create conversations and relationships with your potential clients, and current clients. Your brand is the personality that your business or company has, and how the world views it. As a service provider, or solopreneur, your brand may also even be an extension … Read more

What You Need for Effective Website Design

Autzen stadium, local Eugene website designer

As a business owner, you know you need a website. But what does a website mean to you? Although it is a vital tool for marketing your business, there are many ways that it can be implemented and that is why it is so important to know what you want your website to do, and … Read more

Website Development & SEO Increases Business by 30%

Clutch Designflair Review

My favorite part about working with clients is when I get to hear about the results they are seeing in their business. Last winter (2019/2020) Century Forest Management, a logging and timberland management company based in Alpine, Oregon, hired me to fine tune their logo, design and build their website, and source promotional materials for … Read more

What Is More Important, Your Logo or Your Website?

logo & website design eugene

As a new business, the common question is what is more important for your brand, your logo or website? A common new business package (or rebranding package) includes: logo design, website design and business card design (so that you can share your business – digitally or in person). What’s the most important? Your messaging and … Read more

How to run a successful business…and live a life you love

how to run a successful business and live a life you love - with adventure

The biggest challenge I often see with business owners is finding the balance between building a business, having a successful business, and having time outside of the business to actually live. There are three main stages in business that can affect this balance. The Growth Stage As you’re building up a new business (and in … Read more

You’re Winning at SEO, Now What?

Winning at SEO: The Marketing Process

This morning I was looking through my SEO reports and discovered that I am actually #1 for several highly sought after keywords. This is what I consider “winning at SEO”.  But what does it mean for your business? Better SEO rankings means increased traffic to your website (depending on the amount of searches that keyword … Read more