This year I’ve helped two real estate agents with their logos for branding purposes. I started 2022 with the Mason & Mason logo design for mother and daughter real estate team in Eugene, Shannon & Hannah. I loved how this logo was a mix of modern and traditional, with traditional imagery but a very bold … Read more
There are three main elements that come in to play when designing a website: 1) branding, to create the look and feel of your visitor’s web experience, 2) marketing content, to speak directly to your customer and help them understand that you can help them reach their goal/solve their challenges and 3) SEO content, so … Read more
My philosophy is that the whole purpose of marketing and branding is to create conversations and relationships with your potential clients, and current clients. Your brand is the personality that your business or company has, and how the world views it. As a service provider, or solopreneur, your brand may also even be an extension … Read more
The thing about design is that I never have a final vision in mind when I start creating a logo for a client. I have ideas and thoughts about what I want to create, but my logo design process involves input from my client, their ideal client (and market research), my marketing insight and design … Read more
Your brand is your business, yet as a fledging or growing business, it can be difficult to decide when it is worth investing in your branding and when you can get by. I work for my client’s best interests, not for my own profit. I genuinely want to help you choose the actions that will … Read more
As a business owner, you know you need a website. But what does a website mean to you? Although it is a vital tool for marketing your business, there are many ways that it can be implemented and that is why it is so important to know what you want your website to do, and … Read more
As a new business, the common question is what is more important for your brand, your logo or website? A common new business package (or rebranding package) includes: logo design, website design and business card design (so that you can share your business – digitally or in person). What’s the most important? Your messaging and … Read more
Every logo design process is unique, because it is inspired by both what my client is looking for as well as the ideas, I see from our conversation together. A typical logo design package includes between 3-4 or 5-6 initial logo designs (depending on the variety of creativity and styles that you want), and then … Read more
Business cards do still have a purpose, but like all marketing, should be targeted to a specific purpose to get the best results. With the move to everything digital, many predicted that print business cards would be a thing of the past. Some have gotten creative in using only digital cards, exchanging info through apps, … Read more
As the owner of a small business, I try not to get political on my blog. At the same, time as a human, a business owner, a woman, a white woman, I must take stand as well. I grew up in a relatively diverse population in CA, but still very ‘white’ (I hate that word, … Read more
