The Logo Design Process

Every logo design process is unique, because it is inspired by both what my client is looking for as well as the ideas, I see from our conversation together.

A typical logo design package includes between 3-4 or 5-6 initial logo designs (depending on the variety of creativity and styles that you want), and then 9 times out of 10, we have the final logo within 3-4 rounds of revisions.

I say this because it might be my ability to listen to clients’ needs and feedback, but we very rarely must create additional revision time into the logo.

Clean Freak Logo

This is the logo I designed for Clean Freak, a local Eugene/Springfield business. She was rebranding her cleaning services and wanted a focus on a clean and modern brand, but was very open to different creative ideas. She also wanted to have an emphasis on ‘green’ and minimalist cleaning. Cleaning can be good for the environment too. She’s also my cleaner, so I had several years of experience working with her and her team to understand. They just take care of it 🙂

Logo Design Eugene - Clean Freak Services

What do you need to start a logo design?

Some clients have a very particular idea in mind of what they want their logo to look like, whereas others want me to work my creativity and create a variety of options because they aren’t quite sure what they want.

My favorite is the in-between client, who has a vision of what they want but I also throw in a few other ideas that I have through the creation process and they discover that they like my idea more. The truth is, I never know what will come out of the design process because I work from inspiration, input, and intuition to create the designs my clients like.

I always listen to my clients, but also share my insight and expertise from marketing and branding to help you choose the option that will work best for your brand.

Questions I Ask When Starting A Logo Design Project

  • Who are your ideal clients?
  • What services do you offer?
  • What makes you unique from your competitors?
  • What imagery or graphics do you want in your branding?
  • Do you have design styles that you like?
  • What colors would you like in your logo?
  • Do you have examples of design/logo styles that you currently like?

I never know how a design will end up from the beginning, and that is what I love about the design process. I just get to let my creativity flow and work from inspiration. I definitely have systems to stay on task…but at the same time, space to give room for the ideation process. 

I offer a free initial consultation to talk with potential clients to get an idea of the overall vision you have for your brand and business, as well as your long-term goals. If you’re creating a business, I know you are in for the long haul to create the future you dream of, and I want to be sure I support that the best I can.
Looking for a new logo design, or to refresh or update your current logo?  Contact me to request your free initial consultation and to explore how we can work together in the logo design process, or your other marketing and branding needs.