Creating Conversations with Your Clients Through Marketing and Branding

creating conversations with your clients through branding and marketing

My philosophy is that the whole purpose of marketing and branding is to create conversations and relationships with your potential clients, and current clients. Your brand is the personality that your business or company has, and how the world views it. As a service provider, or solopreneur, your brand may also even be an extension … Read more

What Makes Designflair different from other graphic & web design companies?

Designflair is a boutique design studio serving our clients to create customized solutions for their needs. We don’t have cookie cutter projects, or website templates that we use. Instead, each project is approached with a goal to problem solve, target your ideal customer and convey your business message effectively. When it comes to website design, … Read more

What Is It Like to Work with Designflair? (Graphic Design, Web Design & Marketing Projects)

One thing that we always prominently focus on is that we are all business owners; as a client of ours, you are running a business, employing others and supporting your family. As the business owner of Designflair, I understand where you are coming from and how it can be so overwhelming to run a business … Read more

How Infographics Grow Your Business

Marketing your business in a highly digital and networked era is based on creating engaging and informative content for your clients and target market. In the past we’ve discussed how to create search engine optimized content and how to produce content for social media. Today we’re going to take things beyond the text and discuss … Read more

The International Style & Modern Graphic Design

Helvetica… you’ve probably heard of it. Helvetica is an extremely popular and common, sans-serif typeface that arose in the late 1950’s as a move away from the ornate, and “grotesque” style of typefaces that were typically used in Germany. Helvetica was one of the typefaces that emerged out of the International Style, which is also … Read more

Choosing the Best Font for Your Website

We’ve mentioned much of the importance of having a website for your business, and a well-designed site at that. Websites are the first place people go to find out more information about your business. A crucial part of your branding, a website is an ambassador for your business. It’s an opportunity to make a lasting … Read more

The Value of Mobile-Friendly Web Design

The stats are in; smartphones have been taking the lead for internet usage, leaving the number of desktop searches behind. According to studies done last year, mobile device internet use has surpassed desktop use. If you are a business owner, your website must be mobile-friendly to ensure the success and online visibility of your website. … Read more

Why You Need Branding

It may seem that only certain companies need branding, but truly no business can be successful without it. What is branding? A brand identity is a set of associations that a person (or group of people) makes with a company, service, product, individual, or organization. Therefore, branding is using that identity to communicate your message … Read more

3 Crucial Characteristics of Stunning Web Design

As we spend more and more time on the web, the importance of great website design becomes apparent. Website design is particularly crucial for businesses and companies who need a site to communicate to their customers. We’re going to discuss what elements make for beautiful and functional website design and look to modern and innovative … Read more