Branding vs Marketing Copywriting vs SEO Copywriting

Web Design-Branding vs Marketing vs SEO copywriting

There are three main elements that come in to play when designing a website: 1) branding, to create the look and feel of your visitor’s web experience, 2) marketing content, to speak directly to your customer and help them understand that you can help them reach their goal/solve their challenges and 3) SEO content, so … Read more

SEO & Websites – How Important Is Your Website vs. Your SEO Activities

SEO & Websites - Google analytics

I’ve had quite a few client questions come up lately around SEO (Search Engine Optimization), and their website. Should I work on my SEO first? Or should I redesign my website? My website was recently rebuilt but is no longer showing up, why is that? We’ve just launched our new website, now what? All of … Read more

You’re Winning at SEO, Now What?

Winning at SEO: The Marketing Process

This morning I was looking through my SEO reports and discovered that I am actually #1 for several highly sought after keywords. This is what I consider “winning at SEO”.  But what does it mean for your business? Better SEO rankings means increased traffic to your website (depending on the amount of searches that keyword … Read more

How to Make Your Website Work for You

As a business owner, you know that having a website is vital to your business. But why? What does it do? The Website Challenge Of course, you know that it is the equivalent of hanging your sign on your storefront, but in the digital world. The challenge is, rather than competing with 20 other businesses … Read more

3 Steps To Better Website Marketing

There are two ways to improve your marketing on your website and both are extremely important for growing your business through increased clients and sales. 1) Review how you use your website to attract clients (to get leads) 2) Review how you actually market your website (to get traffic) You may be wondering why I … Read more

SEO v.s. Inbound Marketing

Search engine optimization! Inbound marketing! These are some of the latest buzzwords that you will hear from marketers, other business owners and even spammers warning you of impending doom if you don’t hire their services! (Don’t get us started on some of the scare tactics that spammers use…) Search engine optimization and inbound marketing are … Read more

Is SEO Really Worth It?

It’s been just a little too long since we’ve talked about search engine optimization (SEO). Since it’s one of our favorite topics and involved in much of what we do here at Designflair, we figured we would should chat about it. In February, we defined SEO and what it entails. It’s the development of traffic … Read more

Dishonest Link Building Techniques

Let’s talk SEO (search engine optimization). Link building can be can be a difficult part of search engine optimization, however, it’s one that can greatly benefit your site when done well. As we’ve discussed on the blog previously, there are various SEO strategies and within that, link building techniques. As Google comes out with more … Read more