The Art of SEO Content Writing

SEO copywriting helps your client find you to buy from you

What I love about writing content for SEO (and marketing purposes) is the challenge in balancing the art and the science of the process. You see, there are best practices and proven strategies for writing SEO content (as you’re pretty much writing the content for search engine bots) and those can be easily repeated. But … Read more

Hiring a Website Designer & SEO Expert vs Doing It Yourself (& Where to Save Money)

Alyssa Williamson, Designflair Marketing Consultation

The challenge for many business owners is determining where you will receive the maximum ROI for the dollars that you spend. The question is, when should you be hiring a website designer (or marketing expert or SEO expert), and when should you try doing it yourself? The question comes down to…what’s your time worth? Where … Read more

How to Make Your Website Work for You

As a business owner, you know that having a website is vital to your business. But why? What does it do? The Website Challenge Of course, you know that it is the equivalent of hanging your sign on your storefront, but in the digital world. The challenge is, rather than competing with 20 other businesses … Read more

The Perks of Video Marketing 2015

Did you know this year is the year of video marketing? If you’re active on social media, then this is no shock to you and probably isn’t a surprising insight. Videos are all the rage, and reports are finding that businesses are reaping the benefits of using video marketing. As mentioned from Hubspot’s blog post … Read more

SEO v.s. Inbound Marketing

Search engine optimization! Inbound marketing! These are some of the latest buzzwords that you will hear from marketers, other business owners and even spammers warning you of impending doom if you don’t hire their services! (Don’t get us started on some of the scare tactics that spammers use…) Search engine optimization and inbound marketing are … Read more

What is SEO Content Writing?

Remember the days of going to the library? Maybe growing up you were fascinated with a certain topic and wanted to find books to learn more. Or recall your college days, all those awful research papers where you had to find authoritative sources. For a research paper you need a book with quality content – … Read more