Client Work: Leading Renovations Flash Banners

On several ocassions, I have worked with ReachLocal in San Jose. ReachLocal is postitioning itself as a leader in local search through Search Engine Marketing (SEM), such a PPC ads, and Search Engine Optimization (SEO). Here is an explanation of what they do: ReachLocal services. I have worked with ReachLocal on several ocassions to build … Read more

Creative Research and Mood Boards for More Effective Designs

One of the first stages for any project is the initial research of style, color, mood and tone that I am trying to create, in addition to research into the company/product/service itself. This is creative research and it is a vital part of any graphic design project which helps me get to know your business better and … Read more

Facebook Contest Rules That You Must Follow – Or Else!

Social media is the most obvious place to run a competition; it is about interacting with and providing value to your customers. What better way to encourage engagement and interest from them than with a free offer or fun contest? While the most obvious choice to run a competition would be to encourage your followers … Read more

Improving Small Business Online Presence with Local Directory Listings

Local search is the way to go for several reasons You have a smaller number of competitors and can get more “bang for your buck” in advertising You are more relevant – if your clients have included a geographic area in their search, they are further in the research and buying process You use more … Read more

What Is A Unique Selling Proposition/Position/Point?

  When you are marketing your business, the first thing you must consider is “Why should my client/customer buy from me instead of my competitors?” The answer to this question is your point of difference or Unique Selling Proposition (USP). Also referred to as a Unique Selling Point or Unique Selling Position. As I mentioned … Read more

How To Determine Your Target Market for Small to Medium Businesses

Who is your target market? What are their demographics and psychographics? Why do they want your product? All of these were such easy questions for me to ask (though extremely vital for any project), until the day I had to answer them myself…. That day was nearly 5 months ago now! Well this week is … Read more

What is Marketing? Why is it Important?

The definition of marketing is the activity for creating, communicating, delivering and exchanging offerings that benefit the organization, it’s stakeholders and society at large (Kerin, Hartley & Rudius. “Marketing, The Core”). Essentially this means that marketing is about creating products that are good for consumers and society at large. It is discovering the needs of … Read more

Customer Service Makes The Difference in Marketing Your Brand

Do you realize how much customer service affects your reputation and brand? When a consumer purchases a product, and everything goes as expected, their view of the product brand is hardly influenced. If that same consumer purchases a product and then discovers an issue or defect with that product, their view of the product decreases … Read more