On several ocassions, I have worked with ReachLocal in San Jose. ReachLocal is postitioning itself as a leader in local search through Search Engine Marketing (SEM), such a PPC ads, and Search Engine Optimization (SEO). Here is an explanation of what they do: ReachLocal services. I have worked with ReachLocal on several ocassions to build … Read more
One of the first stages for any project is the initial research of style, color, mood and tone that I am trying to create, in addition to research into the company/product/service itself. This is creative research and it is a vital part of any graphic design project which helps me get to know your business better and … Read more
Social media is the most obvious place to run a competition; it is about interacting with and providing value to your customers. What better way to encourage engagement and interest from them than with a free offer or fun contest? While the most obvious choice to run a competition would be to encourage your followers … Read more
I seem to be doing a lot of these Fail blogs, but I actually find them very useful to know what not to do as well as what you should be doing. I may be a kinesthetic learner, who likes to learn through hands-on experience, but I also learn from other’s experiences – their successes … Read more
What is a QR code? A QR code is a type of barcode that stores small pieces of information, which a smart phone can scan to receive data from. This requires a special app, but once it is installed all you need to do is snap an image of the QR code while in the … Read more
Local search is the way to go for several reasons You have a smaller number of competitors and can get more “bang for your buck” in advertising You are more relevant – if your clients have included a geographic area in their search, they are further in the research and buying process You use more … Read more
When you are marketing your business, the first thing you must consider is “Why should my client/customer buy from me instead of my competitors?” The answer to this question is your point of difference or Unique Selling Proposition (USP). Also referred to as a Unique Selling Point or Unique Selling Position. As I mentioned … Read more
Who is your target market? What are their demographics and psychographics? Why do they want your product? All of these were such easy questions for me to ask (though extremely vital for any project), until the day I had to answer them myself…. That day was nearly 5 months ago now! Well this week is … Read more
The definition of marketing is the activity for creating, communicating, delivering and exchanging offerings that benefit the organization, it’s stakeholders and society at large (Kerin, Hartley & Rudius. “Marketing, The Core”). Essentially this means that marketing is about creating products that are good for consumers and society at large. It is discovering the needs of … Read more
Do you realize how much customer service affects your reputation and brand? When a consumer purchases a product, and everything goes as expected, their view of the product brand is hardly influenced. If that same consumer purchases a product and then discovers an issue or defect with that product, their view of the product decreases … Read more
![Change this one thing to improve every strategy
The problem is not the strategy. The problem is that your strategy is only providing surface level solutions.
While the strategy is helping you with your marketing - your actions - it’s not helping you with your resistances - your blocks & challenges to implementing the changes.
It’s not addressing YOU, the creator of your business.
The heart and soul of your business.
You must go to the foundation [mindset] before you change the surface [strategy].
This is why every time you try a different strategy, you get similar results.
You make cash and attract some clients. But you don't blow it out of the water like you imagined you would.
When you show up fully as yourself, no resistances, no fears, you make cash
You speak boldly. You attract your ideal clients.
When you have resistances, it prevents you from implementing.
One of my design clients hired me to design & build a funnel for a course she had. However, upon completion, she delayed sending the announcement email for weeks! This was a funnel her clients were ASKING for! They needed it, and it was ready to go…
As a graphic designer, I couldn’t help her. It became frustrating to watch, but also the hundreds of clients and thousands of dollars she was losing.
When you work from the inside out - your subconscious - you shift the way you show up.
Raising Your Revenue, my free masterclass, addresses not only how to create an offer that instantly leads to high value conversions/sales but also identify the mindsets holding you back from doing this.
Join me in the DMs to learn more and be first to get details.](https://designflairstudio.com/wp-content/plugins/instagram-feed/img/placeholder.png)
