When you are marketing your business, the first thing you must consider is “Why should my client/customer buy from me instead of my competitors?” The answer to this question is your point of difference or Unique Selling Proposition (USP). Also referred to as a Unique Selling Point or Unique Selling Position.
As I mentioned previously, Why is Marketing Important for Small/Medium Businesses, marketing is about offering benefits for your client/customers, stakeholders and society in general. So consider this, how do you improve the lives of those who buy your product or service?
Other questions to ask to help determine how you want to differentiate your company:
- What is the one thing you do better than anyone else?
- What are you known for?
- What do you WANT to be known for?
- How would your clients summarize their experience with you?
A Unique Selling Proposition must be bold and strong. It tells your customers exactly what you do or what you offer. It says you the only obvious choice. Your USP should be used in your marketing material as much as possible – it gives your clients/customers the reason to choose you!
Do you have a USP or know what your point of difference is?
There are five main ways to differentiate yourself, what do you do differently?
- Product
- Price
- Process
- Service
- Marketing
If you don’t know what your USP is, or if you don’t communicate it clearly, how can your customers know to come to you to fulfill their needs? Contact Designflair today to develop an effective USP and marketing strategy to put you at the forefront of your customers’ minds.
![Change this one thing to improve every strategy
The problem is not the strategy. The problem is that your strategy is only providing surface level solutions.
While the strategy is helping you with your marketing - your actions - it’s not helping you with your resistances - your blocks & challenges to implementing the changes.
It’s not addressing YOU, the creator of your business.
The heart and soul of your business.
You must go to the foundation [mindset] before you change the surface [strategy].
This is why every time you try a different strategy, you get similar results.
You make cash and attract some clients. But you don't blow it out of the water like you imagined you would.
When you show up fully as yourself, no resistances, no fears, you make cash
You speak boldly. You attract your ideal clients.
When you have resistances, it prevents you from implementing.
One of my design clients hired me to design & build a funnel for a course she had. However, upon completion, she delayed sending the announcement email for weeks! This was a funnel her clients were ASKING for! They needed it, and it was ready to go…
As a graphic designer, I couldn’t help her. It became frustrating to watch, but also the hundreds of clients and thousands of dollars she was losing.
When you work from the inside out - your subconscious - you shift the way you show up.
Raising Your Revenue, my free masterclass, addresses not only how to create an offer that instantly leads to high value conversions/sales but also identify the mindsets holding you back from doing this.
Join me in the DMs to learn more and be first to get details.](https://designflairstudio.com/wp-content/plugins/instagram-feed/img/placeholder.png)
