Building Your Business with Strong Branding

Recently we mentioned the importance of ongoing marketing, as it is the means of sustaining your business. Well, we really can’t talk about marketing without bringing up branding. Your brand identity is who you are and a clear brand identity will drive the marketing of your business. Every business needs branding, no matter how small. … Read more

What Is A Unique Selling Proposition/Position/Point?

  When you are marketing your business, the first thing you must consider is “Why should my client/customer buy from me instead of my competitors?” The answer to this question is your point of difference or Unique Selling Proposition (USP). Also referred to as a Unique Selling Point or Unique Selling Position. As I mentioned … Read more