Building Your Business with Strong Branding

Recently we mentioned the importance of ongoing marketing, as it is the means of sustaining your business. Well, we really can’t talk about marketing without bringing up branding. Your brand identity is who you are and a clear brand identity will drive the marketing of your business. Every business needs branding, no matter how small. … Read more

Social Media Comparison for Small Business Owners [Infographic]

Many small business owners feel overwhelmed at the thought of even starting their own social media profiles and activities and do not even know where to begin. This is completely understandable; technology is constantly changing  and trends fly by. However, social media is here to stay and it should be a major part of your online … Read more