How to Create a Customer For Life: Marketing Lessons

I just received a package in the mail today – my first order with this company – and with one simple gesture, they created a customer for life! Their marketing strategy is brilliant and as a marketing person it makes me happy. As a designer, I’m fulfilling a personal obligation to create personalized artwork as … Read more

Customer Service Makes The Difference in Marketing Your Brand

Do you realize how much customer service affects your reputation and brand? When a consumer purchases a product, and everything goes as expected, their view of the product brand is hardly influenced. If that same consumer purchases a product and then discovers an issue or defect with that product, their view of the product decreases … Read more