Every business owner wants to attract the right clients but doing so can seem to be easier said than done if you don’t have the right plan in place. For automotive businesses dealing in vehicle aesthetics, such as detailing and customization, targeting owners of high-end cars is ideal. These cars are much more satisfying to work on and can also be more profitable. However, it’s not easy attracting high-end clients right off the bat. It takes a lot of time, dedication, and a good marketing strategy to make your business credible & worthy in the eyes of a high-end customer.
When automotive businesses think of a marketing strategy, they may think it’s about displaying samples of their work on their website or relying on Yelp to do the marketing for them. This works in some ways but there is much more that goes into a marketing strategy in order to get high-end clients. First, you have to determine who your ideal client is and how they behave. After that, you can develop a marketing strategy.
When it comes to attracting high-end clients, visual marketing is one of the most effective methods to sway them. Visual marketing is a way to catch the attention of potential customers by impressing them with a combination of quality content & relevant visuals. There are different types of visuals you can use but the ones listed below are considered the most effective:
Types of visual media:
Website design: A visually appealing website that shows your work to visitors is one of the best ways to distinguish your business. For example, placing a picture of an exotic car that your shop detailed on the home page sets a high standard for your business. Remember, a home page creates a first impression to a customer and it can be the deciding factor on whether or not they want to do business with you.
If you are wondering if your website needs a redesign, take this website redesign quiz.
Pictures: Pictures are an obvious choice of visuals but that doesn’t mean every picture is equal. In order to appeal to a high-end customer, pictures have to be of high quality and relevant to the information it’s grouped with. According to Hubspot, content with relevant images gets 94% more views than content without relevant images. Showing that your business has carefully handled a luxury or exotic car through high quality imagery establishes trust in your services.
Videos: Videos are a versatile form of media because you can use a video to showcase your services, educate your audience, and provide entertainment at the same time. In addition, they are also appealing to visitors who prefer watching to reading. According to Adobe, Shoppers who view video are 1.81 times more likely to purchase than non-viewers.
To add to that, just using the word “video” in an email subject line boost open rates by 19%, click-through rates by 65% and reduces unsubscribes by 26%. For your visual marketing strategy, you can send your email subscribers a video of how you detailed the inside of an exotic car or the process behind adding a vehicle wrap to a luxury car. Educating your clients helps you position yourself as the expert teacher in the field, and provides value to potential clients. In addition, it can help expand your brand presence when your subscribers like and share the video amongst their friends or colleagues.
Infographics: Infographics are pictures that illustrate information or instructions in a creative way. You can create an infographic to explain all types of things that your visitors might not know how to do such as “How To Safely Jump-Start A Car In 10 Easy Steps” or “How To Clean Your Car’s Leather Seats Without Ruining It”. Infographics are a great way to quickly present statistics and data in an easy to understand presentation – visualized with charts and graphs.
Infographics are liked and shared 3x more than other content. Visitors can understand charts or graphs much more quickly than just text, and visuals also make it easier to quickly explain more technical points.
Filling your website with relevant content (photos, videos, blogs and infographics) that your users are looking for, helps with both search engine optimization (SEO) and Inbound Marketing. It also positions you as an industry resource for potential clients and will build your brand and reputation.
Visual marketing is a great method to catch the attention of high-end clients through the use of high-quality imagery, content and web design. Your home page should create a positive first impression, setting the bar high right off the bat to impress luxury car owners. Pictures should be of the highest quality possible and non-pixelated because a low-quality image reflects a lack of effort or investment in your own business. Videos are an appealing form of media that can be used to educate or demonstrate your product or service. Lastly, infographics serve as a way to visualize instructions and statistics for your readers. They are the most liked and shared form of media than other forms of content.
Are you looking to increase brand awareness for your auto detail business? Request a free consultation with Designflair to see how to adjust your marketing strategy to attract your ideal clients.