1. Weak website experience
Having a website helps your business get found online, but not creating an engaging website can really hurt your business. It would be the same as going to a computer store except there are no employees around to help you find, or educate you on, their products.
Sure, they might have displays up showing their products but the store is basically dead. Keeping your site updated and lively with new content will not only bring in new visitors in, but it can also ensure your customers come back after they have already bought your product or service.
What is involved in creating this experience?
- Fresh content
- Compelling information that users want to download
- Education on your product or service to lead visitors to the next step in the sales process
- Creative messaging to encourage users to take action – i.e. call or contact you
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2. No links to your site
Not having links directed to your site is basically not giving visitors any direction for them to find your site. Think about it like this: If you were the mayor of a town trying to get more tourists would you rather have multiple roads entering your town, each coming from a different connecting town? Or have one road that only one connecting town has access to? You wouldn’t want to limit the visitors and bottleneck traffic to your town. The same applies for a website that only relies on Yelp or Google Search to get all their traffic.
Link building can be done through social media posts, social sharing, posting content on other blog sites, & more. By not giving your website every chance it can to get visitors, you are hindering the amount of total visitors that could go to your site.
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3. Weak Social Media Presence
Visitors to your social media sites like to see activity. If you aren’t actively posting content on your site that appeals to your audience then they won’t bother looking at your Facebook, Twitter or Google+ pages. They might like your page simply because they have used your product or service before but that doesn’t mean they will visit your page again. Create relevant and educational content for your social media fans and make sure to link all of your social media posts back to your website.
4. Poor website structure or an outdated website format
Another element that can turn off a visitor from your website is the layout and structure of it. Have you ever visited a website that looked cluttered, had tons of ads all over it, or it didn’t fit well on your phone screen or tablet? Chances are, you either left the site immediately or you put up with it and had to struggle to find what you were looking for.
Making your website’s structure simple and easy to navigate on both a desktop and on a mobile screen can make all the difference for your customers. Make their experience easier by constantly checking your site for errors and bugs so that their journey through your site is smooth.
5. Very little content for visitors
Last, but most certainly not least, is content. Content is king when it comes to attracting visitors. Content is essentially the heartbeat of your website because it provides information about anything your visitors want to know about your business, product, or service and helps your website get found.
Make sure your content is relevant, educational, and interesting to your audience or else they won’t bother clicking on it. By publishing a blog post that’s educational, relevant to their needs, and interesting enough to catch their eye, you are giving your website value and your business credibility.
Want some more marketing advice?
Designflair can give your business a marketing tune-up to ensure that your website is completely optimal for attracting visitors. To help you get started, we came up with a list of the 25 must-have elements for a website in order to increase traffic, leads, and sales.
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