Small business marketing is about investing in only the top performing marketing strategies. When both time and money are limited, you want to maximize ROI without having your efforts take up too much time.
Social Media marketing platforms are a fantastic way to reach an audience, build your brand, and attract new customers. Through social media, you can engage with various communities and gain the kind of loyalty that makes a small business grow. Each platform, however, comes with unique conventions, audience types, and success models.
Let’s take a quick look at what social media marketing can do, and whether each channel is right for your business…
Facebook: Essential For Small Business Marketing
Ideal for:
- Every business! No, really. You should be on Facebook.
- Building a base community & sharing updates.
- Driving traffic to your website.
Facebook can help you reach a wide range of demographics, and it makes sense for every small business to start here. Using a conversational brand voice in your Facebook posts and sharing consistent, valuable content will build your small business’ brand awareness. As you accumulate new page likes, comments, and shares, you are building a strong foundation for future business and growth. When your audience needs the kind of products or services you offer, they will be more likely to think of you first!
Twitter: Stay Relevant to Your Potential Customers
Ideal for:
- Staying engaged with potential customers.
- Engaging in ongoing, current conversations to build brand trust and become a thought leader.
- Sharing industry news, opinion, and updates.
Twitter is a 140-character real-time social media platform. It has evolved into a constant stream that rewards direct communication and conversation. People will respond to your posts and replies immediately or not at all, so it’s important that you share valuable content that attracts active attention. Sharing your recent posts without offering additional content will not work very well. Use Twitter if you have a little bit of time to put into your social media marketing efforts every day.
Instagram: Visual Brand Building
Ideal for:
- Sharing content for visually-focused marketing strategies, industries, and brands.
- Building brand awareness with consistent style, based on that visual appeal.
- Driving traffic to your website and building brand loyalty.
Instagram is a social media marketing platform where businesses can share photographs of their work, their team, and things they like. This is a great platform for building brand awareness, and for bringing a casual tone into how potential customers think of your business. Show them who you are!
On Instagram, don’t forget to use the text area! Include a link to a relevant landing page and use hashtags (#) to increase the odds of posts being liked or commented on.
YouTube: Show Potential Small Business Customers Who You Are
Ideal for:
- Sharing video and audio content for a visually focused marketing strategy.
- Building brand awareness with consistent style and voice
- Reaching potential customers on a casual platform
YouTube is a powerful small business marketing tool because it can give you the equivalent of face-time with potential customers. You know that if you could sit down with every potential customer and explain how you got into your industry and what unique value you offer, you’d convince them almost every time. That’s exactly what you can do with YouTube.
We recommend using videos you host on YouTube to tell short stories about your business, your services, and your staff, using compelling, professional video footage. And we do mean short! YouTube videos work best when they are between 30 seconds and 2 minutes.
When using YouTube, you want to make sure the Google account associated with your business is the account you use. This lets users and Google know that you are a legitimate source for business content.
Are you ready to work with an expert team to start an awesome new marketing and design strategy? Get in touch. We are excited to grow your business!
![Change this one thing to improve every strategy
The problem is not the strategy. The problem is that your strategy is only providing surface level solutions.
While the strategy is helping you with your marketing - your actions - it’s not helping you with your resistances - your blocks & challenges to implementing the changes.
It’s not addressing YOU, the creator of your business.
The heart and soul of your business.
You must go to the foundation [mindset] before you change the surface [strategy].
This is why every time you try a different strategy, you get similar results.
You make cash and attract some clients. But you don't blow it out of the water like you imagined you would.
When you show up fully as yourself, no resistances, no fears, you make cash
You speak boldly. You attract your ideal clients.
When you have resistances, it prevents you from implementing.
One of my design clients hired me to design & build a funnel for a course she had. However, upon completion, she delayed sending the announcement email for weeks! This was a funnel her clients were ASKING for! They needed it, and it was ready to go…
As a graphic designer, I couldn’t help her. It became frustrating to watch, but also the hundreds of clients and thousands of dollars she was losing.
When you work from the inside out - your subconscious - you shift the way you show up.
Raising Your Revenue, my free masterclass, addresses not only how to create an offer that instantly leads to high value conversions/sales but also identify the mindsets holding you back from doing this.
Join me in the DMs to learn more and be first to get details.](https://designflairstudio.com/wp-content/plugins/instagram-feed/img/placeholder.png)
