The stats are in; smartphones have been taking the lead for internet usage, leaving the number of desktop searches behind. According to studies done last year, mobile device internet use has surpassed desktop use. If you are a business owner, your website must be mobile-friendly to ensure the success and online visibility of your website. As more and more people search the web from their phone, it’s important to develop a mobile online presence for your business.
Google recently rolled out new search engine updates, dubbed ‘MobileGeddon.’ Starting on April 21st of this year, Google began considering “mobile-friendliness as a ranking signal” for search engine results page (SERP). You can read more about Google’s MobileGeddon update here, but basically it increased the necessity for mobile websites.
Has your business been affected by MobileGeddon? Does your website look awkward from your phone or a decrease in your website’s traffic?
Many of us are aware of technological advances and that a mobile site is necessary, yet some delay investing in one. Whether you have a small, local business or are a larger retail store, a mobile website is a necessity. Investing in a mobile-friendly site is worth the time and money because it will increase traffic to your website (by being found) and improve your business’s reputation (by showing your business invests in itself as well).
What are the characteristics of mobile-friendly web design?
- Readable Text. Text on a mobile site must be comfortable for reading without zooming in or resizing the page.
- Mobile Friendly Software. Mobile sites are free from software that is not compatible with mobile devices, like Adobe Flash.
- Vertical Scroll. Scrolling horizontally is unnatural on a smartphone and Google will consider it not mobile-friendly.
How do I get a mobile-friendly website?
There are a few options for creating a compatible site for mobile devices. You can utilize a:
- Mobile Responsive Site. This means that your existing website is designed to fit mobile screens. It fits the characteristics above and resizes correctly.
- Adaptive/Dynamic Serving. Dynamic Serving is a mobile configuration that creates a different HTML depending on what device the user is viewing the site from. This is similar to having a separate mobile site, yet without a separate URL. You can check out this Google article for more information on how dynamic serving works. Or compare Responsive vs Dynamic Serving.
- Separate Mobile Site. A separate mobile site would be an entirely different domain name that people are redirected to when using a mobile phone.
This flowchart from Distilled can help you choose which route to go.
It’s important to think about which type of site will fit your business’s needs. Need more help deciding? We can help you determine which route is best for your business, considering your existing website and your target market. We usually create mobile-responsive websites, as they are less costly than purchasing a separate domain name.
For example, Artificial Turf Express is a client we continually work with. We created a website for them that is mobile responsive, allowing their clients to view their products straight from their phone. As an ecommerce business, it is crucial for their clients to be able to view their products and business information from a mobile phone.
Consistent with the qualities of mobile-friendly sites, ATE’s website only scrolls up and down. All information is clearly displayed, from their logo to product information to the contact information.
We arranged the graphic elements of their website using a content stacking strategy, so that the site is visually appealing from a mobile phone. Taking their customers (and future customers) into consideration, we placed their phone number right at the top of the page! The navigation bar is compact, yet the pages are readable and concise. This is one example of an effective mobile-responsive site for business.
There is much that goes into designing a mobile website. We consider things such as what font to use that we be readable at a smaller size.
We can help you:
- Choose a type of mobile site for your business
- Determine content for your mobile site
- Create a web design layout that is both clear, concise and creative
- Update websites to make sure they function properly from desktops and mobile devices
Contact us today to hear more about our mobile-friendly web design services!
![Change this one thing to improve every strategy
The problem is not the strategy. The problem is that your strategy is only providing surface level solutions.
While the strategy is helping you with your marketing - your actions - it’s not helping you with your resistances - your blocks & challenges to implementing the changes.
It’s not addressing YOU, the creator of your business.
The heart and soul of your business.
You must go to the foundation [mindset] before you change the surface [strategy].
This is why every time you try a different strategy, you get similar results.
You make cash and attract some clients. But you don't blow it out of the water like you imagined you would.
When you show up fully as yourself, no resistances, no fears, you make cash
You speak boldly. You attract your ideal clients.
When you have resistances, it prevents you from implementing.
One of my design clients hired me to design & build a funnel for a course she had. However, upon completion, she delayed sending the announcement email for weeks! This was a funnel her clients were ASKING for! They needed it, and it was ready to go…
As a graphic designer, I couldn’t help her. It became frustrating to watch, but also the hundreds of clients and thousands of dollars she was losing.
When you work from the inside out - your subconscious - you shift the way you show up.
Raising Your Revenue, my free masterclass, addresses not only how to create an offer that instantly leads to high value conversions/sales but also identify the mindsets holding you back from doing this.
Join me in the DMs to learn more and be first to get details.](https://designflairstudio.com/wp-content/plugins/instagram-feed/img/placeholder.png)
