October is behind us, and the holidays are just around the corner. We’ve been gearing up for the holiday season here at Designflair and want to share some email marketing tips with you!
Here are some ways that you can make sure your emails are engaging and get read.
Images
Get festive and use images that set the tone! Photos and graphics that are bright and vibrant to catch your reader’s attention. One way to prepare your audience for the holiday season is by using holiday color palettes. Need some color ideas? Browse through our latest Pinterest board with tons of holiday color inspiration!
In terms of layout, place your images at the beginning of the email. Viewer’s tend to scan emails to see if it’s worth our full attention, and if it has an image they’re more likely to stick around and read the whole thing.
An article from Comm 100 suggests placing your image within the top two inches of your email since “the typical email preview pane is horizontally aligned… and less than two inches in height.” Another reason that it is beneficial to put photos and graphics right up front is to make it more mobile-friendly. People are more likely to take in an image when viewing content from their mobile device than large sections of text.
Text
All this talk about image, we can’t forget about text. You don’t want to completely take out text from your email content because many email providers may not display your images. And if the images do appear, you still want to support your image with quality content that drives the message home.
Adobe recommends using “40 percent images and 60 percent text” in email marketing. This is a good place to start, but also remember to consider your audience. Think about what kind of content and information they are looking for, and build your layout around your message.
A great way to deliver interesting content and engage users it by providing interesting statistics! Add some short and sweet, shareable facts. Doing research on your topic will allow you to provide information that is beneficial to your audience.
As Hubspot so wisely said, “Though every email is different, as long as your email content is clear, concise, and compelling, the quality will remove any doubts about quantity.”
Subject Line
Keep your subject line (or headline) under 50 characters to hit that sweet spot and increase email open rates. Also, be mindful of what you are saying. Remember that the holidays are a season where people are overwhelmed with sales pitches. It’s a time where our inboxes pile up with subject lines such as, “60% off today only!” By creating an email subject line that is authentic and genuine, your email will stand out from the rest.
MailChimp recently researched how to best create utilize subject lines. They also advise you to stay away from sale words, as they can lead to people simple hitting the trash button.
Image: MailChimp
Need some more ideas for how to organize your email content? Take a look at MailChimp’s Email Design Guide. Even if you don’t use MailChimp, it is still beneficial and contains helpful tips. Considering these layout elements allows your email to work for you and ensures your viewers are actually read your emails and respond in the way that you want them to.
Let us know how you are getting ready for the holiday season. If you’re feeling stuck in your marketing strategies, set up a meeting with us today to discuss holiday marketing ideas! We can help with strategy as well as implementation, from email campaigns to ads or even social media promotions. Let us help make your holiday season jolly!
