Ok, so you have your brand identity established. You are ready to show off your logo to the world. How and when do you use these branding materials? There are a variety of ways to target your niche market and showcase your business.
Print Materials
Business Cards
Business cards are essential to connecting with others. We specialize in making business cards that are unique, allowing you to stand out and be memorable. Enhance your networking with something tangible people can take away, containing all the information they need to stay connected with you. Business cards may be a no-brainer, yet it is easy to mess them up. Plain cards will suffice for the bare minimum but creatively designed cards will make your brand memorable.
Brochures & Pamphlets
A great way to put your business on display is through brochures. Here is where your logo, brand color schemes and brand fonts are employed. They can be used as take-away materials at conferences and seminars. They can supplement your meetings with clients by detailing what your business provides when the messaging is properly focused. Direct-mail is another way to reach existing clients or new ones. Mailing brochures, pamphlets, or postcard-style materials is a way to reinforce your brand identity and illicit a response.
Calendars
Calendars are an effective way to keep your business name at the front of people’s minds throughout the year. Businesses can use calendars as promotional pieces. This is even more effective when it is used to showcase your own materials or photography and express your business’ personality.
Digital Branding
Social Media
Maintaining your brand identity online is extremely important (depending on your target market). You may not need to use all platforms to effectively reach your audience, however, the platforms that you do utilize need to represent your business correctly. We understand that social media can seem daunting, especially when you are focused on other areas of business. Picking a platform that suites your business will help you to brand reach your target audience more effectively.
Website
Your website plays a huge part in branding your business but also for creating credibility. It’s a cornerstone of branding, as all of your branding material will refer your audience to your website for more information. Is all of your information clearly displayed? Are viewers able to easily navigate through your site? Cohesive and creative web design is a must for your success. Web design is a main service we provide for our clients, understanding that it will enhance their business.
Blogging
Alongside other social media and your website, blogging is an effective way to share updated information. Do you own a small business? Maintaining a blog is a means to consistently display your brand identity. Our last post discussed the importance of authenticity in design. Blogging can be used to your advantage, showing the sincerity of your company or business and giving people further insight into you and your business. Blogs are also great platforms for photography and videos. Use a blog to showcase your work and update people on what you are doing. Blogs can either be a standalone item but they are most effective when they are built into your website as well.
We enjoy creating unique branding material for our clients. Recently we made USB hard drives tailored for Birk’s Restaurant and their 25th anniversary celebration. This is an example of how branding can be employed beyond the typical ways.
Do you have business cards that clearly display your contact information in a creative way? Are you in need of brochures to enhance your business meetings?
Get in touch with us today and we’ll tell you more about our brand services! We will make your brand material visually appealing, allowing you to communicate your company’s identity more effectively.
